• Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, social media monitoring
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When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in crisis communications, Brand Monitoring, Media Monitoring, social media monitoring
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Miss out on a media mention and your brand reputation will suffer a damaging blow. Learn why it’s important to invest in tools that stay on top of conversations across social media, news and review sites, television, radio, and more.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Brand Monitoring, monitoring, social media monitoring
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Data: This one four-letter word can incite panic in the most stalwart of public relations professionals. Here are three ways to stay clear of trouble when monitoring and measuring your brand’s communications.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, marketing, Brand Monitoring, social media monitoring
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The depth of actionable business intelligence that’s available through brand monitoring is worth the price because of the opportunities that monitoring offers. Learn how brand monitoring can help your company market itself more efficiently.