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  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

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  • Tagged in Content Marketing, Social Media, Visual Storytelling
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Marketing and PR pros can use Snapchat Stories to share quick news bites, show a spontaneous side of their brand and form more meaningful connections with audiences. Need inspiration? Here are 7 ways to tell a story on Snapchat.

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  • Tagged in Marketing Strategy, Content Marketing, Social Media
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Your audience is as well versed (if not more so) than you in the art of social media. This means you need to get your social media marketing right. Find out how with Cision and PR Newswire’s list of 105 social media best practices.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, Influencer Marketing, Content We Love
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In celebration of Nordstrom’s Anniversary Sale, the fashion retailer employed a multichannel, multimedia marketing campaign. Learn how they engage with customers and manage their social media presence in this edition of Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Social Media
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No marketer wants to waste hours on a hashtag, only to have it disappear into the social media mist. Follow these tips to create and promote successful hashtags for your brand.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, nonprofit, Social Media
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Nonprofits need to be on the lookout for PR and marketing strategies that will make their message stand out and attract new donors and volunteers. Here are 3 proven tactics for foundations and not-for-profit organizations.

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  • Tagged in multi-channel marketing, Content Marketing, Social Media, content curation, Visual Storytelling
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An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, social media monitoring
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When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy.

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  • Tagged in broadcast media, Media Relations, Social Media
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Live streaming video technology presents an exciting, but often overlooked, earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Social Media, Brand Monitoring
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The value of Twitter data goes beyond basic brand monitoring. Smart brands are setting up alerts for key topics that directly and indirectly impact their business. Get started with these 10 must-monitor searches.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, Social Media, Media Monitoring
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Is it possible to create enough original content to fill an entire day’s social schedule, every day? Not likely. Fortunately, there’s a simple solution. Learn why and how to add content curation to your social media marketing strategy.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, Social Media, Brand Monitoring, Demand Generation
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PR Newswire is about to hit a milestone on Twitter – 100,000 followers – and it has caused our VP of strategic communications and content to think a lot about where we’ve been, how we’ve evolved, where we are and where we’re going.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, Content Marketing, Social Media, Instagram
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What if we told you there was a social media platform boasting 300 million+ monthly active users … and its user base is still somewhat untapped by marketing professionals? Well, there is and here are four tips for leveraging it.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Content Marketing, Social Media, pinterest, B2B marketing
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Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.

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  • Tagged in Content Marketing, Social Media, pinterest, B2B marketing
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B2B brands have historically been slow to embrace social media. Even as they have begun exploring LinkedIn, Twitter and Facebook, most have yet to establish a Pinterest presence. Here’s why you must include it in your content strategy.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Social Media, Influencer Marketing
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Your press release won’t reach its full engagement potential unless you make it shareable, and that starts during the writing process. Here are three things to do that will make your press release worth sharing on social media.

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  • Tagged in Content Marketing, Social Media
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Consistent social media monitoring and adjusting of your social strategy is a must. We recently tested a variety of techniques for how we post to social; here is what we learned was most effective at boosting engagement.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Press Release Tips, Media Relations, Social Media, Visual Storytelling, MayThe4thBeWithYou, Influencer Marketing
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PR professionals are the Jedi Masters of the communications galaxy. A Public Relations Jedi is on a lifelong quest for knowledge, brings harmony where there is crisis and chaos, and uses ‘the Force’ of powerful communications to defend and protect their brand and organization. In the spirit of #MayThe4thBeWithYou, the annual celebration of George Lucas’s Star Wars franchise, members of […]

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  • Tagged in press release, Earth Day, Social Media, Content We Love
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For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in marketing, multi-channel marketing, PR, crowdsourcing, NASA, Social Media
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Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]

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