An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.
When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy.
Live streaming video technology presents an exciting, but often overlooked, earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage.
The value of Twitter data goes beyond basic brand monitoring. Smart brands are setting up alerts for key topics that directly and indirectly impact their business. Get started with these 10 must-monitor searches.
Is it possible to create enough original content to fill an entire day’s social schedule, every day? Not likely. Fortunately, there’s a simple solution. Learn why and how to add content curation to your social media marketing strategy.
PR Newswire is about to hit a milestone on Twitter – 100,000 followers – and it has caused our VP of strategic communications and content to think a lot about where we’ve been, how we’ve evolved, where we are and where we’re going.
What if we told you there was a social media platform boasting 300 million+ monthly active users … and its user base is still somewhat untapped by marketing professionals? Well, there is and here are four tips for leveraging it.
Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.
B2B brands have historically been slow to embrace social media. Even as they have begun exploring LinkedIn, Twitter and Facebook, most have yet to establish a Pinterest presence. Here’s why you must include it in your content strategy.
Your press release won’t reach its full engagement potential unless you make it shareable, and that starts during the writing process. Here are three things to do that will make your press release worth sharing on social media.
For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]
Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]
The buzz at Social Media Marketing World 2015 was not focused on new social platforms. Instead, the talk was about how to maximize efforts on the big seven. Facebook was particularly prominent in the conversation, followed by LinkedIn, Twitter, Pinterest, YouTube, Instagram and SlideShare.
Mar 19, 2015 4 Things You Should Do During a #PR Crisis
Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]
Jan 08, 2015 Brands and Social Purpose: A Q&A with Ken Wincko
Last week’s blog post “People, Brands and Trust: Turning Consumer Confidence into Advocacy” delved deep into the results of Edelman’s 2014 Trust Barometer as presented in a roundtable discussion featuring Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis and PR Newswire’s Senior Vice President of Marketing, Ken Wincko. This week, I sat down with […]
Dec 17, 2014 Twitter Analytics: This Time, It’s Personal
Did you know Twitter rolled out a free analytics dashboard to all of its users in late August? Have you considered how it can help drive your business? The Twitter analytics dashboard offers a high-level view of your impact on the Twittersphere, as well as reach and engagement data for each individual tweet. It also […]
Unless you live under a rock that isn’t equipped with Wi-Fi, you’ve probably seen news about the viral success of the ALS “Ice Bucket Challenge.” Our social streams are full of friends, family and celebs dumping buckets of ice water on their heads and challenging others to either donate to ALS or subject themselves to […]
Jul 03, 2014 Safeguarding Brand Visibility on Social Networks
Facebook, Twitter and LinkedIn are all public companies, and as such, their primary objectives are to return profits to their shareholders, not drive visibility for the brands that have developed presences on their platforms. It’s no secret that social networks strive to make their sites useful and attractive to users, employing algorithms to serve up […]
Research conducted by Good2BSocial finds that a majority of law firms understand importance of social media but are reluctant to engage clients with it. On the other hands, top law firms in the US and UK found direct correlations between social media use and client success. As search and social become the go-to methods of […]