• Posted in Agency, Marketing, Public Relations
  • Tagged in content curation, Social Media, multi-channel marketing, Visual Storytelling
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An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, social media monitoring
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When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy.

  • Posted in Agency, Public Relations
  • Tagged in broadcast media, Media Relations, Social Media
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Live streaming video technology presents an exciting, but often overlooked, earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Brand Monitoring, Social Media
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The value of Twitter data goes beyond basic brand monitoring. Smart brands are setting up alerts for key topics that directly and indirectly impact their business. Get started with these 10 must-monitor searches.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Media Monitoring, Social Media
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Is it possible to create enough original content to fill an entire day’s social schedule, every day? Not likely. Fortunately, there’s a simple solution. Learn why and how to add content curation to your social media marketing strategy.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Brand Monitoring, Social Media
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PR Newswire is about to hit a milestone on Twitter – 100,000 followers – and it has caused our VP of strategic communications and content to think a lot about where we’ve been, how we’ve evolved, where we are and where we’re going.

  • Posted in Agency, Marketing
  • Tagged in Social Media, Instagram
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What if we told you there was a social media platform boasting 300 million+ monthly active users … and its user base is still somewhat untapped by marketing professionals? Well, there is and here are four tips for leveraging it.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Measurement, B2B marketing, Social Media, pinterest
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Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.

  • Posted in Agency, Marketing
  • Tagged in B2B marketing, Social Media, pinterest
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B2B brands have historically been slow to embrace social media. Even as they have begun exploring LinkedIn, Twitter and Facebook, most have yet to establish a Pinterest presence. Here’s why you must include it in your content strategy.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Social Media, Influencer Marketing
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Your press release won’t reach its full engagement potential unless you make it shareable, and that starts during the writing process. Here are three things to do that will make your press release worth sharing on social media.

  • Posted in Agency, Marketing
  • Tagged in Social Media
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Consistent social media monitoring and adjusting of your social strategy is a must. We recently tested a variety of techniques for how we post to social; here is what we learned was most effective at boosting engagement.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Social Media, Content We Love, press release, Earth Day
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For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in crowdsourcing, marketing, NASA, PR, Social Media, multi-channel marketing
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Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in #SMMW15, Social Media Examiner, Social Media
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The buzz at Social Media Marketing World 2015 was not focused on new social platforms. Instead, the talk was about how to maximize efforts on the big seven. Facebook was particularly prominent in the conversation, followed by LinkedIn, Twitter, Pinterest, YouTube, Instagram and SlideShare.

  • Posted in Agency, Public Relations
  • Tagged in crisis communications, Media Relations, public relations, Social Media
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Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]

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  • Tagged in Social Media
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Last week’s blog post “People, Brands and Trust: Turning Consumer Confidence into Advocacy” delved deep into the results of Edelman’s 2014 Trust Barometer as presented in a roundtable discussion featuring Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis and PR Newswire’s Senior Vice President of Marketing, Ken Wincko. This week, I sat down with […]

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  • Tagged in Measurement, Social Media
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Did you know Twitter rolled out a free analytics dashboard to all of its users in late August? Have you considered how it can help drive your business? The Twitter analytics dashboard offers a high-level view of your impact on the Twittersphere, as well as reach and engagement data for each individual tweet. It also […]

  • Posted in Public Relations
  • Tagged in Social Media, Visual Storytelling
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Unless you live under a rock that isn’t equipped with Wi-Fi, you’ve probably seen news about the viral success of the ALS “Ice Bucket Challenge.” Our social streams are full of friends, family and celebs dumping buckets of ice water on their heads and challenging others to either donate to ALS or subject themselves to […]

  • Posted in Public Relations
  • Tagged in Social Media
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Facebook, Twitter and LinkedIn are all public companies, and as such, their primary objectives are to return profits to their shareholders, not drive visibility for the brands that have developed presences on their platforms.  It’s no secret that social networks strive to make their sites useful and attractive to users, employing algorithms to serve up […]

  • Posted in Public Relations
  • Tagged in Social Media, Influencer Marketing
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Research conducted by Good2BSocial finds that a majority of law firms understand importance of social media but are reluctant to engage clients with it. On the other hands, top law firms in the US and UK found direct correlations between social media use and client success. As search and social become the go-to methods of […]

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