• Posted in Marketing, Public Relations
  • Tagged in Social Media, brand strategy
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You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, brand strategy
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Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Social Media
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Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media
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Hosting a Twitter contest gives your followers a chance to interact with your brand, provides them with a larger spotlight and gamifies the whole experience. Here are key steps to follow to ensure your audience will play along.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, Visual Storytelling
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GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now to enhance your communication with animated GIFs.

  • Posted in Marketing, Public Relations
  • Tagged in trade shows, Social Media
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You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, Visual Storytelling
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Marketing and PR pros can use Snapchat Stories to share quick news bites, show a spontaneous side of their brand and form more meaningful connections with audiences. Need inspiration? Here are 7 ways to tell a story on Snapchat.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Content Marketing, Social Media
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Your audience is as well versed (if not more so) than you in the art of social media. This means you need to get your social media marketing right. Find out how with Cision and PR Newswire’s list of 105 social media best practices.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, Influencer Marketing, Content We Love
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In celebration of Nordstrom’s Anniversary Sale, the fashion retailer employed a multichannel, multimedia marketing campaign. Learn how they engage with customers and manage their social media presence in this edition of Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Social Media
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No marketer wants to waste hours on a hashtag, only to have it disappear into the social media mist. Follow these tips to create and promote successful hashtags for your brand.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, nonprofit, Social Media
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Nonprofits need to be on the lookout for PR and marketing strategies that will make their message stand out and attract new donors and volunteers. Here are 3 proven tactics for foundations and not-for-profit organizations.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multi-channel marketing, Content Marketing, Social Media, content curation, Visual Storytelling
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An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, social media monitoring
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When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy.

  • Posted in Agency, Public Relations
  • Tagged in broadcast media, Media Relations, Social Media
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Live streaming video technology presents an exciting, but often overlooked, earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Social Media, Brand Monitoring
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The value of Twitter data goes beyond basic brand monitoring. Smart brands are setting up alerts for key topics that directly and indirectly impact their business. Get started with these 10 must-monitor searches.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, Social Media, Media Monitoring
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Is it possible to create enough original content to fill an entire day’s social schedule, every day? Not likely. Fortunately, there’s a simple solution. Learn why and how to add content curation to your social media marketing strategy.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, Social Media, Brand Monitoring, Demand Generation
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PR Newswire is about to hit a milestone on Twitter – 100,000 followers – and it has caused our VP of strategic communications and content to think a lot about where we’ve been, how we’ve evolved, where we are and where we’re going.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, Content Marketing, Social Media, Instagram
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What if we told you there was a social media platform boasting 300 million+ monthly active users … and its user base is still somewhat untapped by marketing professionals? Well, there is and here are four tips for leveraging it.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Content Marketing, Social Media, pinterest, B2B marketing
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Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.

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