A press release and spooky story may not have much in common at face value, but PR and marketing pros can uncover some scary-good press release writing secrets from the most terrifying of tales.
Although data can demonstrate a nonprofit’s overall mission and impact, engaging stories drives home the fact that the issue at hand touches lives. When telling a nonprofit’s story, here are three storytelling tips to keep in mind.
Earned media is 80% more effective than branded content at influencing consumers’ purchasing decisions. However, it can be difficult to grab journalists’ attention with your news. Here are six types of stories the media is looking for.
According to a new study by Scholastic, reading aloud to children even after they have learned to read independently helps them develop a lifelong enjoyment of reading. When you think about it, a similar lesson can be applied to the daily practice of public relations. The ultimate goal of many press releases is to win […]
Oct 23, 2014 Walking the Line Between Pitching & Storytelling
Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company. At that time, press releases were sent primarily to newsrooms, and didn’t see the light […]