According to a new study by Scholastic, reading aloud to children even after they have learned to read independently helps them develop a lifelong enjoyment of reading. When you think about it, a similar lesson can be applied to the daily practice of public relations. The ultimate goal of many press releases is to win […]

Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company.  At that time, press releases were sent primarily to newsrooms, and didn’t see the light […]

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