• Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Media Relations, satellite media tours
  • Leave a Comment

A well-executed satellite media tour can deliver a happy holiday season to consumers, marketers and media alike. Learn all about why, how, who, what, where and when to use satellite media tours in your holiday communications strategy.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media, Video Marketing, Media Relations, Visual Storytelling
  • Leave a Comment

You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Content Strategy
  • Leave a Comment

When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multi-channel marketing, Video Marketing, Visual Storytelling
  • Leave a Comment

The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Visual Storytelling
  • Leave a Comment

Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Visual Storytelling
  • Leave a Comment

When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Video Marketing, Content Marketing, Data Storytelling, Content We Love
  • Leave a Comment

To shed light on the alarming issue of teen stress, WebMD partnered with award-winning journalist Soledad O’Brien to release a multichannel, multimedia content campaign. Discover the three key tactics that make this Content We Love.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Content Marketing, Visual Storytelling
  • Leave a Comment

To be successful at online video marketing, you need to tell your brand story in a visually compelling, easy-to-understand way. Follow these five tips to write a video script that impresses viewers and converts leads.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Mobile Trends, Video Marketing, Mobile Marketing, Content Marketing, Visual Storytelling
  • Leave a Comment

While mobile devices make video storytelling easier, executing a high-quality video is not as simple as pointing your smartphone in a direction and pressing record. Consider these tips to produce polished video content on the go.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Content Marketing, Data Storytelling, Visual Storytelling
  • Leave a Comment

Information is intangible, and your audience’s attention is short. When planning out a content marketing strategy that includes data storytelling, consider these three reasons to use an animated video.

  • Posted in Marketing, Public Relations
  • Tagged in Video Marketing, Content Marketing, content marketing world, Visual Storytelling
  • Leave a Comment

Almost everyone is incorporating video into their content marketing strategy. Although it’s possible to wow customers with engaging video, so can your competitors. Learn how to create video that stands out in the sea of content.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Integrated Marketing, Content Marketing, Visual Storytelling, Demand Generation
  • Leave a Comment

Last week we shared part one of our mini-series “How to Match Your Video Style with Marketing Goals,” which touched upon choosing the right tone and style. Here are the final five tips that can help any BtoB or BtoC marketer send the right messages with their video campaigns: Tip 6: Don’t Stop at One. […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Integrated Marketing, Visual Storytelling
  • Leave a Comment

Marketers: It’s time to jump on the video bandwagon—which is really more like a freight train.  However, shouting “DO VIDEO!” without providing the guidance to actually create the video is pointless.  Whether you are in BtoB or BtoC, part one of our two-part video tips series will help you enable the discussions that really need […]

  • Posted in Agency, Public Relations
  • Tagged in Video Marketing, Content Marketing, Visual Storytelling
  • Leave a Comment

With the explosion of YouTube stars, Facebook’s video-friendly newsfeed, and the ALS ice bucket challenge viral sensation, 2014 has proven to be the year of video. Now, a new Vidyard poll confirms the use of video not just for entertainment or awareness value, but as a legitimate source of revenue. According to the results, 71% […]