Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]

Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

A study by Chartbeat which looked at user behavior across 2 million web visits over a one-month period found that most people who clicked on a link did not read the content, and that 55% of web-surfers spent less than 15 seconds on the page. The key takeaway for PR and marketing pros is that […]

Video is currently one of the best ways for any company to engage target audiences and influence behavior. Most Western companies post their visual messaging on their own website and on YouTube, then cross their fingers hoping it will take off virally. While social networks have enabled us to transcend international borders and connect with […]

Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As Caitlin Carragee discusses in the blog post “Let’s Get Personal(ized),” content that is tailored to audience preferences makes the reader feel special or, as content marketers would say, “surprised and delighted.” When content is targeted specifically to the reader’s preferences, the messages become stickier and the brand is more memorable. As a marketer myself, […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered. Why these pitches were unsuccessful is explored […]

Last week we shared part one of our mini-series “How to Match Your Video Style with Marketing Goals,” which touched upon choosing the right tone and style. Here are the final five tips that can help any BtoB or BtoC marketer send the right messages with their video campaigns: Tip 6: Don’t Stop at One. […]

Marketers: It’s time to jump on the video bandwagon—which is really more like a freight train.  However, shouting “DO VIDEO!” without providing the guidance to actually create the video is pointless.  Whether you are in BtoB or BtoC, part one of our two-part video tips series will help you enable the discussions that really need […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Violence, destruction, even death have become so ingrained in our daily lives, from coverage of uprisings abroad to riots in cities across America, to storylines in videogames and movies as forms of entertainment that almost nothing is shocking anymore. With the advent of the internet and social media, real-time photo journalism is having a profound […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

PR has traditionally been dependent on the voices of journalists to broadcast brand stories and serve as unbiased influence. But as newsrooms shrink and brands compete against the latest viral stories for media attention, digital channels have created more opportunities for communicators to take control of their messages and place them directly in front of […]

Visual storytelling was a hot topic at this year’s PRSA International Conference, with a multitude of sessions revolving around the subject. While there were a lot of great examples shown, many stats shared and more than a few tips for creating visual content, the most beneficial piece of advice for PR professionals was to think […]

The democratization of information thanks to the internet has forced brands to be held more accountable for the promises they make to consumers. Brands still have the power to influence purchasing decisions, but it takes more than slick marketing or graphics. People want more access and more detail often before they make an expensive purchase […]

Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable.  Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention.  If just one minute […]

Whether you’re a major news publication or blogger, you need to know how to tell an engaging story. Wochit is a video creation platform that allows you to bring your story to life in 15 minutes using a combination of automation and human touch. We asked Drew Berkowitz, the SVP of Partnerships for Wochit, to discuss […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

With the explosion of YouTube stars, Facebook’s video-friendly newsfeed, and the ALS ice bucket challenge viral sensation, 2014 has proven to be the year of video. Now, a new Vidyard poll confirms the use of video not just for entertainment or awareness value, but as a legitimate source of revenue. According to the results, 71% […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As the casino industry looks to expand into new cities beyond Las Vegas and Atlantic City, earned media plays an important role in convincing local citizens and state representatives to approve the policies necessary. The American Gaming Association published groundbreaking new research proving the economic benefits of casinos on local communities.  To draw attention to […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Since propagating the binge-watch culture that’s changed the television industry forever, it’s clear that Netflix fans love stories. In their press release titled “Spoiler Alert! Its Ok to Spoil,” Netflix gives the fans what they want by turning an issue that the majority of their audience faces into content that tells a story and engages […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Communicators in highly regulated industries such as healthcare must carefully consider the compliance and privacy laws that govern their businesses before experimenting with new content trends. But regardless of these policies, it is still critical for healthcare companies to engage their audiences with visual storytelling given the complex nature of their messages. For public stakeholders […]

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