Jamie Heckler

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in multimedia , Visual Storytelling
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PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.

Caterina Lui

  • Posted in Public Relations
  • Tagged in trade shows , Visual Storytelling
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When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.

Amanda Hicken

  • Posted in Content Marketing
  • Tagged in Best Of 2015 , Visual Storytelling
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2015 was the year that solidified photos, video and other visuals as content marketing must-haves. Learn more about how to use multimedia to amplify your message’s impact with our round-up of visual storytelling best practices.

Jamie Heckler

  • Posted in Content Marketing , Press Release Quick Tips
  • Tagged in Press Release Tips , Visual Storytelling
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From extending your brain power to increasing audience engagement with your content, there are so many reasons doodles should be a part of your work life and content marketing strategy. Follow these 7 steps to start doodling today.

Priscilla Ramirez

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Content We Love , Holiday Content , Visual Storytelling
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Like a delicious casserole, our latest Content We Love by the National Pork Board layers multiple holiday angles and compelling content elements to cook up a multimedia news release that warms the hearts (and bellies) of its audience.

Amanda Hicken

  • Posted in Content Marketing , Public Relations
  • Tagged in Data Storytelling , Visual Storytelling
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Information is intangible, and your audience’s attention is short. When planning out a content marketing strategy that includes data storytelling, consider these three reasons to use an animated video.

Jamie Heckler

  • Posted in Content Marketing
  • Tagged in Visual Storytelling
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With visuals playing such a large role in our day-to-day lives, it makes sense that we are ready to embrace doodles like never before in content marketing. Learn how to use doodling as part of your brand’s visual storytelling strategy.

Jamie Heckler

  • Posted in Content Marketing , Press Release Quick Tips
  • Tagged in Visual Storytelling
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How can you improve your visual storytelling? Here’s how to push yourself toward the next step of the visual storytelling spectrum to improve your content strategy skills.

Jamie Heckler

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , Visual Storytelling
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Did you know you can bring the power of visual communication to the masses with a simple doodle? Learn how to embrace doodles and incorporate them in your work life, even if you don’t consider yourself an artist.

PR Newswire

  • Posted in Content Marketing
  • Tagged in content marketing , content marketing world , Visual Storytelling
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Almost everyone is incorporating video into their content marketing strategy. Although it’s possible to wow customers with engaging video, so can your competitors. Learn how to create video that stands out in the sea of content.

Jamie Heckler

  • Posted in Content Marketing , Press Release Quick Tips
  • Tagged in design , Visual Storytelling
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Regardless of whether you’re targeting Baby Boomers, Gen X, Millennials or all of the above with your content, including visuals will send a message: that your brand is a credible source of information.

Jamie Heckler

  • Posted in Content Marketing , Public Relations , Press Release Quick Tips
  • Tagged in PR strategy , Visual Storytelling
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It’s easy for a brand’s marketing to fall prey to the content fatigue audiences are suffering from. Learn how to map out a strategy that combines quality information, distinctive graphics and smart promotion to overcome the overload.

Jamie Heckler

  • Posted in Content Marketing , Public Relations
  • Tagged in multimedia , content marketing , content food for thought , Visual Storytelling
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Today’s audiences are hungry for content, but individuals are following their own customized path of consumption. By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.

Jamie Heckler

  • Posted in Content Marketing , Public Relations
  • Tagged in Marketing Strategy , content marketing , Visual Storytelling
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Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]

Jamie Heckler

  • Posted in Content Marketing , Public Relations
  • Tagged in Marketing Strategy , content marketing , Visual Storytelling
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There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. You’re not alone in looking for the love. As the […]

Shannon Ramlochan

  • Posted in Press Release Quick Tips
  • Tagged in Content We Love , Visual Storytelling
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The unsettling backlash that Cheerios faced after airing a commercial featuring a biracial family in 2013 set the stage for a larger and necessary dialogue about the lack of diversity in advertising. In response to the ad’s controversy, Donny Deutch, chairman of advertising agency Deutch Inc. told the Today Show: “Great advertising holds up a […]

Shannon Ramlochan

  • Posted in Press Release Quick Tips
  • Tagged in Content We Love , Visual Storytelling
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Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]

Shannon Ramlochan

  • Posted in Content Marketing , Public Relations
  • Tagged in content marketing , Content We Love , Visual Storytelling
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Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]

Shannon Ramlochan

  • Posted in Content Marketing , Public Relations
  • Tagged in Press Release Tips , Visual Storytelling
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Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]

Shannon Ramlochan

  • Posted in Press Release Quick Tips
  • Tagged in Visual Storytelling
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A study by Chartbeat which looked at user behavior across 2 million web visits over a one-month period found that most people who clicked on a link did not read the content, and that 55% of web-surfers spent less than 15 seconds on the page. The key takeaway for PR and marketing pros is that […]

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