• Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, Visual Storytelling
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When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.

  • Posted in Marketing
  • Tagged in Content Marketing, Visual Storytelling, Demand Generation
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When planning out your conversion strategy, it’s not enough to worry about the words you use. Visuals — and more specifically, the call-to-action button — are just as important. Follow these tips to drive more CTA click-throughs.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, Visual Storytelling
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Marketing and PR pros can use Snapchat Stories to share quick news bites, show a spontaneous side of their brand and form more meaningful connections with audiences. Need inspiration? Here are 7 ways to tell a story on Snapchat.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media, Video Marketing, Media Relations, Visual Storytelling
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You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multi-channel marketing, Video Marketing, Visual Storytelling
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The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Visual Storytelling
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Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips, Visual Storytelling
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Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Visual Storytelling
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When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Visual Storytelling, Content Strategy
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Is your marketing too safe? Don’t overlook creativity’s role in audience engagement. Learn how to take smart creative risks that entertain and inform, even in typically conservative niches like finance.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in media room, Visual Storytelling, IR room
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Balancing strong content with rich multimedia is a necessity for any company’s online newsroom. Not only does it help set the tone, it can drive interactivity. Here are 4 ways to use multimedia in media rooms for maximum impact.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Content Marketing, Visual Storytelling
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To be successful at online video marketing, you need to tell your brand story in a visually compelling, easy-to-understand way. Follow these five tips to write a video script that impresses viewers and converts leads.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Media Relations, newsjacking, Visual Storytelling, Influencer Marketing, pr tactics
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The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multi-channel marketing, Content Marketing, Social Media, content curation, Visual Storytelling
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An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Visual Storytelling
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The creative demands of including visuals with every press release and piece of brand content you distribute quickly add up. These tips will help you pick quality stock photos and illustrations that effectively visualize your message.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, Content Marketing, Visual Storytelling
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Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, Visual Storytelling
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It’s not enough to slap the same, tired call to action on everything. Don’t forget the one essential that makes your marketing matter. Learn how to write compelling calls to action that drive quality leads.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, press release format, Visual Storytelling
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If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Mobile Trends, Video Marketing, Mobile Marketing, Content Marketing, Visual Storytelling
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While mobile devices make video storytelling easier, executing a high-quality video is not as simple as pointing your smartphone in a direction and pressing record. Consider these tips to produce polished video content on the go.

  • Posted in Agency, Public Relations
  • Tagged in trade shows, Visual Storytelling, pr tactics
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Online press kits offer event marketers a one-stop shop to reach journalists, influencers and trade show attendees. However, a lot needs to go into getting it right. Make sure your next online press kit has these 10 features.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in multimedia, press release format, Visual Storytelling
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PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.

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