The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.
Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.
Jun 16, 2016 6 Proven Techniques for Press Release Formatting
Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.
When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.
Is your marketing too safe? Don’t overlook creativity’s role in audience engagement. Learn how to take smart creative risks that entertain and inform, even in typically conservative niches like finance.
Balancing strong content with rich multimedia is a necessity for any company’s online newsroom. Not only does it help set the tone, it can drive interactivity. Here are 4 ways to use multimedia in media rooms for maximum impact.
To be successful at online video marketing, you need to tell your brand story in a visually compelling, easy-to-understand way. Follow these five tips to write a video script that impresses viewers and converts leads.
The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.
An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.
Apr 21, 2016 How to Pick the Best Stock Images for Your Message
The creative demands of including visuals with every press release and piece of brand content you distribute quickly add up. These tips will help you pick quality stock photos and illustrations that effectively visualize your message.
Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.
It’s not enough to slap the same, tired call to action on everything. Don’t forget the one essential that makes your marketing matter. Learn how to write compelling calls to action that drive quality leads.
If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content.
While mobile devices make video storytelling easier, executing a high-quality video is not as simple as pointing your smartphone in a direction and pressing record. Consider these tips to produce polished video content on the go.
Online press kits offer event marketers a one-stop shop to reach journalists, influencers and trade show attendees. However, a lot needs to go into getting it right. Make sure your next online press kit has these 10 features.
PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.
When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.
Dec 16, 2015 The Best Visual Storytelling Tips of 2015
2015 was the year that solidified photos, video and other visuals as content marketing must-haves. Learn more about how to use multimedia to amplify your message’s impact with our round-up of visual storytelling best practices.
From extending your brain power to increasing audience engagement with your content, there are so many reasons doodles should be a part of your work life and content marketing strategy. Follow these 7 steps to start doodling today.
Nov 12, 2015 Why Animation Will Make Your Next Video Awesome
Information is intangible, and your audience’s attention is short. When planning out a content marketing strategy that includes data storytelling, consider these three reasons to use an animated video.