Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.
With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly everywhere. This is where the power of Responsive Web Design (RWD) comes in.
Oct 12, 2016 6 Tools to Start Telling Stories with GIFs
GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now to enhance your communication with animated GIFs.
When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.
When planning out your conversion strategy, it’s not enough to worry about the words you use. Visuals — and more specifically, the call-to-action button — are just as important. Follow these tips to drive more CTA click-throughs.
Aug 11, 2016 Brand Storytelling Ideas for Snapchat Stories
Marketing and PR pros can use Snapchat Stories to share quick news bites, show a spontaneous side of their brand and form more meaningful connections with audiences. Need inspiration? Here are 7 ways to tell a story on Snapchat.
You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.
The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.
Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.
Jun 16, 2016 6 Proven Techniques for Press Release Formatting
Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.
When it comes to video production, you don’t have to do all the heavy lifting by yourself. Follow these four tips to find a partner who can help you brainstorm, create and share award-winning video content.
Is your marketing too safe? Don’t overlook creativity’s role in audience engagement. Learn how to take smart creative risks that entertain and inform, even in typically conservative niches like finance.
Balancing strong content with rich multimedia is a necessity for any company’s online newsroom. Not only does it help set the tone, it can drive interactivity. Here are 4 ways to use multimedia in media rooms for maximum impact.
To be successful at online video marketing, you need to tell your brand story in a visually compelling, easy-to-understand way. Follow these five tips to write a video script that impresses viewers and converts leads.
The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.
An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.
Apr 21, 2016 How to Pick the Best Stock Images for Your Message
The creative demands of including visuals with every press release and piece of brand content you distribute quickly add up. These tips will help you pick quality stock photos and illustrations that effectively visualize your message.
Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.
It’s not enough to slap the same, tired call to action on everything. Don’t forget the one essential that makes your marketing matter. Learn how to write compelling calls to action that drive quality leads.
If you want audiences to return and engage with you again and again (who doesn’t?), your entire content experience must be considered. And it needs to be considered long before you upload, publish, and distribute your content.