Like a delicious casserole, our latest Content We Love by the National Pork Board layers multiple holiday angles and compelling content elements to cook up a multimedia news release that warms the hearts (and bellies) of its audience.
Nov 12, 2015
Information is intangible, and your audience’s attention is short. When planning out a content marketing strategy that includes data storytelling, consider these three reasons to use an animated video.
With visuals playing such a large role in our day-to-day lives, it makes sense that we are ready to embrace doodles like never before in content marketing. Learn how to use doodling as part of your brand’s visual storytelling strategy.
Sep 30, 2015
Sep 17, 2015
Did you know you can bring the power of visual communication to the masses with a simple doodle? Learn how to embrace doodles and incorporate them in your work life, even if you don’t consider yourself an artist.
Almost everyone is incorporating video into their content marketing strategy. Although it’s possible to wow customers with engaging video, so can your competitors. Learn how to create video that stands out in the sea of content.
Regardless of whether you’re targeting Baby Boomers, Gen X, Millennials or all of the above with your content, including visuals will send a message: that your brand is a credible source of information.
It’s easy for a brand’s marketing to fall prey to the content fatigue audiences are suffering from. Learn how to map out a strategy that combines quality information, distinctive graphics and smart promotion to overcome the overload.
Jun 04, 2015
Today’s audiences are hungry for content, but individuals are following their own customized path of consumption. By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.
Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]
There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. You’re not alone in looking for the love. As the […]
The unsettling backlash that Cheerios faced after airing a commercial featuring a biracial family in 2013 set the stage for a larger and necessary dialogue about the lack of diversity in advertising. In response to the ad’s controversy, Donny Deutch, chairman of advertising agency Deutch Inc. told the Today Show: “Great advertising holds up a […]
Feb 27, 2015
Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]
Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]
Feb 19, 2015
Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]
Feb 13, 2015
A study by Chartbeat which looked at user behavior across 2 million web visits over a one-month period found that most people who clicked on a link did not read the content, and that 55% of web-surfers spent less than 15 seconds on the page. The key takeaway for PR and marketing pros is that […]
Video is currently one of the best ways for any company to engage target audiences and influence behavior. Most Western companies post their visual messaging on their own website and on YouTube, then cross their fingers hoping it will take off virally. While social networks have enabled us to transcend international borders and connect with […]
Feb 11, 2015
Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, […]
Jan 23, 2015
As Caitlin Carragee discusses in the blog post “Let’s Get Personal(ized),” content that is tailored to audience preferences makes the reader feel special or, as content marketers would say, “surprised and delighted.” When content is targeted specifically to the reader’s preferences, the messages become stickier and the brand is more memorable. As a marketer myself, […]
Jan 15, 2015
Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered. Why these pitches were unsuccessful is explored […]