• Posted in Agency, Marketing, Public Relations
  • Tagged in webinar, Marketing Strategy, content distribution, multi-channel marketing
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As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.

  • Posted in Agency, Public Relations
  • Tagged in webinar, crisis communications
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A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook. Kick-start your planning with these three steps.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Monitoring, webinar, Writing Tips, newsjacking
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It’s tempting to jump on the latest fad’s bandwagon. Avoid putting time into content that fails to return results with trendspotting tips from PR Newswire SVP of Marketing Ken Wincko and Havas PR North America CEO Marian Salzman.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in webinar, multi-channel marketing
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As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in webinar, crisis communications, blogging, Press Release Tips
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With so many webinars to choose from, it can be easy to miss out on tips from the best of the best. The good news: We’ve gone through our 2015 archives and selected five must-watch webinars for PR and marketing professionals.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, webinar
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Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in webinar, Media Relations, Influencer Marketing
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Your audience needs to know the content they’re reading can be trusted, and earned media is key to proving it. Register for our webinar featuring Christopher Penn to learn how to align your inbound marketing and earned media strategies.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, webinar
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In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in product marketing, webinar
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The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, webinar, content distribution
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To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in webinar, crisis communications
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When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.

  • Posted in Public Relations
  • Tagged in webinar, multi-channel marketing
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Your content marketing program is humming along – but what is really going to make your content marketing program sing? Composing a content promotion strategy may be the key. Now you can join us for a first look at new research and expert insights into how successful content marketers orchestrate content promotion strategies to reach […]