May 19, 2016 Why Multichannel Marketing Is Worth The Work
As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.
Apr 22, 2016 Top 3 Things to Resolve Before a Crisis Strikes
A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook. Kick-start your planning with these three steps.
It’s tempting to jump on the latest fad’s bandwagon. Avoid putting time into content that fails to return results with trendspotting tips from PR Newswire SVP of Marketing Ken Wincko and Havas PR North America CEO Marian Salzman.
As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.
With so many webinars to choose from, it can be easy to miss out on tips from the best of the best. The good news: We’ve gone through our 2015 archives and selected five must-watch webinars for PR and marketing professionals.
Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table.
Your audience needs to know the content they’re reading can be trusted, and earned media is key to proving it. Register for our webinar featuring Christopher Penn to learn how to align your inbound marketing and earned media strategies.
In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing.
The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.
To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.
Jul 22, 2015 How to Manage Your Brand During a Crisis
When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.
Your content marketing program is humming along – but what is really going to make your content marketing program sing? Composing a content promotion strategy may be the key. Now you can join us for a first look at new research and expert insights into how successful content marketers orchestrate content promotion strategies to reach […]