Chelsea Kiko

  • Posted in Content Marketing , Tracking & Measurement
  • Tagged in webinar , multi-channel marketing
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As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.

Chelsea Kiko

  • Posted in Content Marketing , Public Relations , Tracking & Measurement , Press Release Quick Tips
  • Tagged in webinar , crisis communications , blogging , Press Release Tips
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With so many webinars to choose from, it can be easy to miss out on tips from the best of the best. The good news: We’ve gone through our 2015 archives and selected five must-watch webinars for PR and marketing professionals.

Danielle Ferris

  • Posted in Public Relations , Tracking & Measurement
  • Tagged in Measurement , webinar
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Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table.

Danielle Ferris

  • Posted in Content Marketing
  • Tagged in webinar , Media Relations , Influencer Marketing
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Your audience needs to know the content they’re reading can be trusted, and earned media is key to proving it. Register for our webinar featuring Christopher Penn to learn how to align your inbound marketing and earned media strategies.

Danielle Ferris

  • Posted in Public Relations , Tracking & Measurement
  • Tagged in Measurement , webinar
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In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing.

Chelsea Kiko

  • Tagged in product marketing , webinar
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The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.

Chelsea Kiko

  • Posted in Content Marketing , Tracking & Measurement
  • Tagged in Measurement , webinar , content distribution
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To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.

Chelsea Kiko

  • Posted in Public Relations
  • Tagged in webinar , crisis communications
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When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.

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