Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table.
Your audience needs to know the content they’re reading can be trusted, and earned media is key to proving it. Register for our webinar featuring Christopher Penn to learn how to align your inbound marketing and earned media strategies.
In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing.
To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.
Jul 22, 2015
When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.