In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing.
To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.
Jul 22, 2015
When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.