Catherine Spicer

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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Consider the sentence “Someone left ___ coffee mug in the office cafeteria.” Which pronoun do you first think of to fill in that blank? His? Her? Their? Our Grammar Hammer discusses the recent resurgence of they as a singular pronoun.

Catherine Spicer

  • Posted in Content Marketing , Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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When you write for a living, it’s easy to fall prey to a favorite word’s siren song. Our Grammar Hammer discusses five words that are overused in PR and marketing and how to limit their use so your message doesn’t fall on deaf ears.

Eva Rohrmann

  • Posted in Content Marketing
  • Tagged in Marketing Strategy , Writing Tips , Mission Statement
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Before you push the launch button on your 2016 marketing, make sure your strategy is good to go. These tips will help you ensure your content marketing mission statement — the foundation of your strategy — is ready.

Catherine Spicer

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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When you write about the transition from one year to the next, do you refer to it as New Year’s, New Years, or New Year? Our final Grammar Hammer of 2015 explains the differences.

PR Newswire

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in Writing Tips , Press Release Tips , Media Relations , Holiday Content
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Just like Santa and snowmen, procrastination is one of the biggest constants of the holiday season. The good news is there’s still time for pitching the media on your brand’s last-minute holiday story. Here are three tips to help.

Catherine Spicer

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Press Release Tips , Grammar Hammer
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When you talk about turkey with all the trimmings, what do you call the dish that accompanies the bird? Our Grammar Hammer tackles the stuffing vs. dressing debate and why it’s important to understand a language’s regional variations.

Priscilla Ramirez

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Content We Love , Holiday Content , Visual Storytelling
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Like a delicious casserole, our latest Content We Love by the National Pork Board layers multiple holiday angles and compelling content elements to cook up a multimedia news release that warms the hearts (and bellies) of its audience.

Catherine Spicer

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in Writing Tips , Press Release Tips
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How can you ensure your press release gets in front of the right audience when there’s so much competition for attention? These 4 tips will help you write a press release that cuts through the clutter and makes a lasting impression.

Lucie Curtis

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , newsjacking , Content We Love
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In a recent press release, Cheetos decided it’s not enough to jump on the election bandwagon. They’re driving their own (election) party bus as Chester Cheetah sinks his teeth into politics and campaigns for mayor of Chester, Montana.

Scott Hicken

  • Posted in Content Marketing , Press Release Quick Tips
  • Tagged in product marketing , Writing Tips , Press Release Tips , Holiday Content
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The holidays offer a number of opportunities to create compelling content. Inspired by the popular carol, here are “12 Days of Content Ideas” to fill your press release and editorial calendars with holiday-themed treats for everyone.

Kate Goebbel

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in Writing Tips , Press Release Tips
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Corporate expansion often comes with its share of growing pains, but it can also be a great opportunity. Learn how to showcase the impact your growth will have with these writing tips for corporate expansion press releases.

Danielle Capriato

  • Posted in Press Release Quick Tips
  • Tagged in storytelling , Writing Tips , Holiday Content
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A press release and spooky story may not have much in common at face value, but PR and marketing pros can uncover some scary-good press release writing secrets from the most terrifying of tales.

Scott Hicken

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in product marketing , Writing Tips , Press Release Tips , Holiday Content
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As holiday party season approaches, there’s one type of get-together that product marketers want to be invited to: the holiday product round-up. Learn how to write a feature release that will land you an invite.

Catherine Spicer

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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September 24th marked the 11th annual National Punctuation Day. In honor of it, our Grammar Hammer answers the question “What punctuation mark do you find the most difficult to master?” and offers her three tips for mastering it.

Catherine Spicer

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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Where do you place punctuation when you’re dealing with quotation marks? PR Newswire’s Grammar Hammer explains whether punctuation should go inside or outside of quotes – and why the answer isn’t so simple.

Catherine Spicer

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips , Grammar Hammer
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Do you struggle with distinguishing between “past” and “passed” in your writing? PR Newswire’s Grammar Hammer looks at the different meanings of each word and shares tips on how to remember to use them properly.

Jamie Heckler

  • Posted in Content Marketing , Press Release Quick Tips
  • Tagged in Writing Tips
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Stuck on a particular piece of content? Using analogies in your writing can be an easy fix. Here are the top reasons marketers should consider including analogies in their content creation mix.

Kate Goebbel

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in Writing Tips
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It’s easy to fall into a formula when writing a personnel announcement. By making a few adjustments, your next personnel press release can inject personality into your brand’s story and catch the attention of influencers and customers.

Victoria Harres

  • Posted in Public Relations , Press Release Quick Tips
  • Tagged in Writing Tips , Social Media , Influencer Marketing
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Your press release won’t reach its full engagement potential unless you make it shareable, and that starts during the writing process. Here are three things to do that will make your press release worth sharing on social media.

Amanda Hicken

  • Posted in Content Marketing , Public Relations , Press Release Quick Tips
  • Tagged in press release format , press release tactics , blogging , Writing Tips , Press Release Tips , content marketing , Influencer Marketing
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Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.

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