There are many boxes to check when getting your news release or content ready for distribution. A typo can put it all at risk by disrupting your audience’s reading experience. Here are the 3 most common press release mistakes we spot.
Connect your public relations strategy to the bottom line by connecting your brand’s story to customers’ purchase decisions. This priceline.com press release shows how it’s done by reaching Millennials with tips to beat travel FOMO.
Inspired storytelling and strong visuals can help today’s PR agencies start conversations, interest media and hook new customers for their clients. The key is getting buy-in for your ideas. Learn how with these tips.
May 10, 2016 6 Tips for Writing Press Releases People Care About
From “What am I writing about again?” to “Is this the best word to include in this sentence?” there are questions that PR and marketing pros need to answer when writing and editing press releases. Here are 6 tips to help.
To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.
KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love.
It’s not enough to slap the same, tired call to action on everything. Don’t forget the one essential that makes your marketing matter. Learn how to write compelling calls to action that drive quality leads.
Mar 28, 2016 5 Rules for Publishing High Quality Press Releases
Don’t fall victim to long headlines, blocks of text that are difficult to scan, jargon-filled writing and stale messaging. Follow these rules for writing high quality press releases and deliver meaning to your audience.
In a recent press release, PEEPS offered four tips for creating a “PEEPS-tastic” basket. However, these tips aren’t just a natural fit for showcasing the brand’s holiday expertise, they can also be applied to creating marketing content.
It’s tempting to jump on the latest fad’s bandwagon. Avoid putting time into content that fails to return results with trendspotting tips from PR Newswire SVP of Marketing Ken Wincko and Havas PR North America CEO Marian Salzman.
If you’ve persuaded audiences to read past your press release’s headline, the introduction is where you must seal the deal to keep them engaged. Follow these tips to write a press release introduction that delivers on your headline.
Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is essential. Consider these tips the next time you’re pitching your brand’s thought leaders.
When it comes to press release writing, formatting and distribution, one size does not fit all. Check out our 3 press release templates for the key differences between breaking news, evergreen stories, and content marketing releases.
An interesting topic isn’t enough to persuade people to click over to your landing page, fill out your lead generation form, and download your gated content. Learn how to step up your promotion game with this 6-step guide.
Consider the sentence “Someone left ___ coffee mug in the office cafeteria.” Which pronoun do you first think of to fill in that blank? His? Her? Their? Our Grammar Hammer discusses the recent resurgence of they as a singular pronoun.
When news steers toward sensitive subject matter, brand commentary can be perceived as out-of-context. However, a trusted subject matter expert can add an important layer of credibility to content that touches on difficult topics.
Jan 20, 2016 Press Release Tips from A to Z [Infographic]
When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.
When you write for a living, it’s easy to fall prey to a favorite word’s siren song. Our Grammar Hammer discusses five words that are overused in PR and marketing and how to limit their use so your message doesn’t fall on deaf ears.
Before you push the launch button on your 2016 marketing, make sure your strategy is good to go. These tips will help you ensure your content marketing mission statement — the foundation of your strategy — is ready.