• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, Content Marketing, Demand Generation
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In a demand generation strategy, your communications team’s press release expertise is essential for success. But your standard press release isn’t going to do the trick. Learn how to write press releases for content marketing.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Writing Tips, Media Relations
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Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips
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Writing a short press release headline that packs an informative punch isn’t easy. The next time you’re writing a press release, follow these five tips to keep your content headlines clear, concise and compelling for your audience.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, press release distribution, Content Strategy
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Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.

  • Posted in Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, Content Strategy
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Brands must craft a mix of content offerings to appeal to their audience’s various personality and learning types. Discover how the popular 90s sitcom Friends can help you create a content calendar that engages everyone.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Social Media
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No marketer wants to waste hours on a hashtag, only to have it disappear into the social media mist. Follow these tips to create and promote successful hashtags for your brand.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips, Visual Storytelling
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Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, press release distribution, Content Strategy
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When writing a press release, you can learn a lot from the tiny house trend. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.” Follow these four strategies to do more with less.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Grammar Hammer, press release distribution
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There are many boxes to check when getting your news release or content ready for distribution. A typo can put it all at risk by disrupting your audience’s reading experience. Here are the 3 most common press release mistakes we spot.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content We Love
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Connect your public relations strategy to the bottom line by connecting your brand’s story to customers’ purchase decisions. This priceline.com press release shows how it’s done by reaching Millennials with tips to beat travel FOMO.

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  • Tagged in Writing Tips
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Inspired storytelling and strong visuals can help today’s PR agencies start conversations, interest media and hook new customers for their clients. The key is getting buy-in for your ideas. Learn how with these tips.

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  • Tagged in Writing Tips
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From “What am I writing about again?” to “Is this the best word to include in this sentence?” there are questions that PR and marketing pros need to answer when writing and editing press releases. Here are 6 tips to help.

  • Posted in Agency, Marketing
  • Tagged in Marketing Strategy, Writing Tips, Content Marketing, Demand Generation
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To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Data Storytelling, Content We Love
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KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, Visual Storytelling
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It’s not enough to slap the same, tired call to action on everything. Don’t forget the one essential that makes your marketing matter. Learn how to write compelling calls to action that drive quality leads.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release format, Writing Tips
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Don’t fall victim to long headlines, blocks of text that are difficult to scan, jargon-filled writing and stale messaging. Follow these rules for writing high quality press releases and deliver meaning to your audience.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Holiday Content, Content We Love
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In a recent press release, PEEPS offered four tips for creating a “PEEPS-tastic” basket. However, these tips aren’t just a natural fit for showcasing the brand’s holiday expertise, they can also be applied to creating marketing content.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Writing Tips, Content Marketing, newsjacking, Media Monitoring, webinar
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It’s tempting to jump on the latest fad’s bandwagon. Avoid putting time into content that fails to return results with trendspotting tips from PR Newswire SVP of Marketing Ken Wincko and Havas PR North America CEO Marian Salzman.

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  • Tagged in Writing Tips, Press Release Tips
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If you’ve persuaded audiences to read past your press release’s headline, the introduction is where you must seal the deal to keep them engaged. Follow these tips to write a press release introduction that delivers on your headline.

  • Posted in Agency, Public Relations
  • Tagged in Writing Tips, Media Relations, thought leadership
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Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is essential. Consider these tips the next time you’re pitching your brand’s thought leaders.

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