In a demand generation strategy, your communications team’s press release expertise is essential for success. But your standard press release isn’t going to do the trick. Learn how to write press releases for content marketing.
Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.
Writing a short press release headline that packs an informative punch isn’t easy. The next time you’re writing a press release, follow these five tips to keep your content headlines clear, concise and compelling for your audience.
Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.
Brands must craft a mix of content offerings to appeal to their audience’s various personality and learning types. Discover how the popular 90s sitcom Friends can help you create a content calendar that engages everyone.
No marketer wants to waste hours on a hashtag, only to have it disappear into the social media mist. Follow these tips to create and promote successful hashtags for your brand.
Jun 16, 2016 6 Proven Techniques for Press Release Formatting
Formatting press releases to be reader friendly plays an important part in telling your brand story effectively. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling.
When writing a press release, you can learn a lot from the tiny house trend. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.” Follow these four strategies to do more with less.
There are many boxes to check when getting your news release or content ready for distribution. A typo can put it all at risk by disrupting your audience’s reading experience. Here are the 3 most common press release mistakes we spot.
Connect your public relations strategy to the bottom line by connecting your brand’s story to customers’ purchase decisions. This priceline.com press release shows how it’s done by reaching Millennials with tips to beat travel FOMO.
Inspired storytelling and strong visuals can help today’s PR agencies start conversations, interest media and hook new customers for their clients. The key is getting buy-in for your ideas. Learn how with these tips.
May 10, 2016 6 Tips for Writing Press Releases People Care About
From “What am I writing about again?” to “Is this the best word to include in this sentence?” there are questions that PR and marketing pros need to answer when writing and editing press releases. Here are 6 tips to help.
To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.
KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love.
It’s not enough to slap the same, tired call to action on everything. Don’t forget the one essential that makes your marketing matter. Learn how to write compelling calls to action that drive quality leads.
Mar 28, 2016 5 Rules for Publishing High Quality Press Releases
Don’t fall victim to long headlines, blocks of text that are difficult to scan, jargon-filled writing and stale messaging. Follow these rules for writing high quality press releases and deliver meaning to your audience.
In a recent press release, PEEPS offered four tips for creating a “PEEPS-tastic” basket. However, these tips aren’t just a natural fit for showcasing the brand’s holiday expertise, they can also be applied to creating marketing content.
It’s tempting to jump on the latest fad’s bandwagon. Avoid putting time into content that fails to return results with trendspotting tips from PR Newswire SVP of Marketing Ken Wincko and Havas PR North America CEO Marian Salzman.
If you’ve persuaded audiences to read past your press release’s headline, the introduction is where you must seal the deal to keep them engaged. Follow these tips to write a press release introduction that delivers on your headline.
Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is essential. Consider these tips the next time you’re pitching your brand’s thought leaders.