Press releases, blog posts, media rooms and email pitches often include references to people at your organization. How and when to capitalize their titles can lead to heated debates among colleagues.
The press release of 2015 looks very different compared to what PR Newswire first distributed in 1954. However, we still see some die-hard press release practices that are less necessary in today’s digital world.
Quoting your brand’s thought leaders in a press release can be an effective way to offer readers a peek into your organization and inspire them to take action. Learn how to strategically leverage quotations with these five tips.
May 28, 2015
Inc.com recently published a list of 20 embarrassing errors even smart writers make. Among the most commonly misused expressions was the phrasal verb “honed in.” PR Newswire’s Grammar Hammer explains the difference between home in and hone in.
Apr 16, 2015
Typos are not just embarrassing, they also can cost a lot of money. We’ve all heard horror stories of a missing number in a sales price and the eagle-eyed customers who reaped the savings. To avoid similar issues with your brand’s content, PR Newswire’s customer content services team copy edits hundreds of press releases every day and corrects thousands of would-be […]
Mar 17, 2015
It’s just three letters (with or without an apostrophe). It’s one way of saying “it is.” “Its” is a simple possessive of a pronoun. It’s also one of the biggest grammar errors according to the Blue Book of Grammar and Punctuation. To quickly check which word you should use, replace your version of the three […]
Feb 24, 2015
A principle of great content marketing is to give your audience information that they didn’t know they needed in order to keep your brand top of mind when they do need you. My favorite example of this is the AP Stylebook twitter handle. Affectionately known as “the journalist’s bible,” the AP Stylebook regularly tweets writing […]
Feb 17, 2015
The news release has evolved greatly over the last 20 years since the advent of the online world; it is no longer just the domain of journalists, but also consumers who are looking for trusted sources of data to inform their purchase decisions. These tips and guidelines are designed to help you reach the various […]
Feb 10, 2015
My boss and I had a discussion earlier this week on the proper use of the apostrophe when the word you’re adding the apostrophe to ends in “-s” or “-es” (for the record, his last name ends in -es). To my surprise, I was unable to find a single resource willing to make a definitive […]
"If you can't find what you're looking for, create it yourself" — love! Great advice #cmcle — Cathy Spicer (@cathyspicer) January 16, 2015 The first stage of any concept is rarely pretty. Staring at a blank canvas at the start of a project (a writing assignment, a marketing plan, a book concept) is daunting, and […]
Jan 27, 2015
A classic marketing tactic is to create a promotion that gives potential customers an incentive to buy. Almost every advertisement for a new car includes incentives for trading in your old one, or having the dealership do your taxes and double your refund to use as your down payment. One highly-publicized example of “incentive marketing” […]
Journalists aren’t just experts in their given beat, they are also highly developed writers with a keen eye for proper punctuation and grammar. For PR pros to have their media pitches taken seriously, they must pay the same attention to detail or risk having their pitch sent straight to the trash bin. According to The Pew […]
Every New Year I make a list of things I resolve to do “more” or “less” of. This year, I’ve decided to focus those resolutions on enhancing my blogging skills. However, I think anyone who hopes to become a better blogger this year can borrow from a few of the rules I’ve set for myself to […]
Dec 23, 2014
For my final post of 2014, I am exploring the confusion between the words “rein” and “reign.” A “rein” refers to the straps used to guide or control a horse. A “reign” refers to a period of time dominated by one ruling power. It can be a little tricky to keep these two separate. Both […]
“Don’t use ten words if you can say it in five.” This is one of the most common writing tips I come across while I’m researching grammar rules. Oddly enough, we were all taught to practice the exact opposite in school. Remember writing papers that were required to be least 1,000 words or 10 pages […]
The internet has provided much for us to be thankful for—though it also provides some cringe-inducing material on a near daily basis. As a writer, the value of tools and expert resources available at the click of a button can’t be overstated. Anyone who has produced content for publication, whether a corporate or personal blog […]
A few weeks ago, my hometown high school football team faced a minor controversy that was featured in the news. During an away game, they had allegedly trashed the locker room at the opposing school’s facility. The article, posted late one evening on a regional news site, was the official statement from my hometown school […]
Oct 28, 2014
Which is correct? To say that I write a post for Grammar Hammer each week or to say that I write a post for Grammar Hammer every week? “Every” is used to talk about how often something happens. If I say I write something on a weekly basis, I’m saying I write something “every week.” […]
Oct 14, 2014
Months ago I received a Grammar Hammer suggestion to look at the difference between the words “shinny” and “shimmy.” The person who suggested this topic to me said she’d never heard the word “shinny.” I’ll confess, I hadn’t heard of it either. I wondered if shinny was an eggcorn (a word or phrase that results from […]
Oct 07, 2014
In public speaking, you are taught to watch your use of “disfluencies” – as in the crutch words where you um, like, and you know your way through the silence as your brain scrambles to make a point. Disfluencies can dilute your message and damage your credibility. When speaking to a crowd, ending each point with […]
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