Apr 29, 2011

The Best Things I Read This Week

Here’s my roundup of noteworthy digital communications (i.e. public relations, social media, content marketing and search) news from the last week.

The social layer became more influential this week when we learned that Google is now surfacing content from Facebook (limited, of course, to that which is publicly available), Quora and Gowalla. http://techcrunch.com/2011/04/27/google-realtime-quora-facebook/

Eerie predictions on the future of news consumption – and the economics of the news business – from 1994 came to light this week.  This post from ReadWriteWeb includes a video which shows a tablet that isn’t terribly far removed from the iPad.    An interesting read on a variety of levels. http://www.readwriteweb.com/archives/ipad_predicted_in_1994_video.php

Five words that signal selfish intent, and will get you unfollowed on Twitter in a New York minute.   A reminder for brands, strategists and individuals alike.  http://www.brandontwyford.com/?p=239

I think we can all agree that the folks at Coca-Cola are some of the brightest minds in marketing.  That’s why this week’s story in HBR about Coke’s increased attention on “expressions” by their audiences is so interesting and thought-provoking.  http://blogs.hbr.org/cs/2011/04/coca-colas_marketing_shift_fro.html

Did you score some awesome pick up this week in a coveted publication?  If so, well done!  Now, how to go about thanking the reporter for the coverage and not look like a huge cheeseball in the process. http://www.ereleases.com/prfuel/thank-a-reporter-who-covered-your-press-release/

Okay, those were my favorites.  What caught your eye this week?


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