For the first time this year, tablets and smartphones surpassed desktop usage for shopping and social networking, marking 2013 as “the year we all went mobile.” The influx of new communication tools inspired PR and marketing pros to rethink traditional tactics in order to better accommodate the needs of their audiences. Beyond PR’s top blog posts of 2013 offered tips on competing for audience attention by targeting consumers with unique content, raising awareness through press releases, and maintaining engagement on social media. Here are the top 10 posts in descending order along with their key takeaways:
Use social media to provide friendly and knowledgeable customer service on a consistent basis
Social-friendly formatting makes it easy for readers to share your content
Create content that represents your brand’s point of view within the timelines of a person’s search for information or buying process
Press releases seed discovery among relevant audiences
Human interaction with press releases boosts search engine rankings
Build a narrative around your brand to encourage active long-term participation from the audience
Sharing multimedia elements offers interesting insights behind the message of your campaign
Use a press release to establish your organization as a thought-leader within your industry
Maximize the reach of your content by distributing on multiple channels
Research the interests of key demographics and target your pitch accordingly
Thank you for reading our blog throughout the year and participating in the conversation. We wish you a very happy new year and look forward to facing exciting new challenges with you in 2014.
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