Dec 31, 2013

The Top 10 Blog Posts of 2013

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

For the first time this year, tablets and smartphones surpassed desktop usage for shopping and social networking, marking 2013 as “the year we all went mobile.” The influx of new communication tools inspired PR and marketing pros to rethink traditional tactics in order to better accommodate the needs of their audiences. Beyond PR’s top blog posts of 2013 offered tips on competing for audience attention by targeting consumers with unique content, raising awareness through press releases, and maintaining engagement on social media. Here are the top 10 posts in descending order along with their key takeaways:

1)      Top 10 Best Practices for Social Media

Use social media to provide friendly and knowledgeable customer service on a consistent basis

2)      The Difference Between Social Media News Releases & Traditional Press Releases

Social-friendly formatting makes it easy for readers to share your content

3)      An Emerging PR Trend: Content PR Strategy & Tactics

Create content that represents your brand’s point of view within the timelines of a person’s search for information or buying process

4)      Generate Awareness, Not Links, With Press Releases

Press releases seed discovery among relevant audiences

5)      Do Press Releases Help SEO?

Human interaction with press releases boosts search engine rankings

6)      SXSW: Forget Stories. Your Brand Needs a Narrative

Build a narrative around your brand to encourage active long-term participation from the audience

7)      Content We Love: The Press Release Behind the Dove “Real Beauty Sketches” Campaign

Sharing multimedia elements offers interesting insights behind the message of your campaign

8)      The Top Ten Reasons to Send a Press Release

Use a press release to establish your organization as a thought-leader within your industry  

9)      SEO is Dead, Now Lets Optimize!

Maximize the reach of your content by distributing on multiple channels

10)   Marie Claire Magazine: Pitching Tips & Overview from Editor-In-Chief Trish Halpin

Research the interests of key demographics and target your pitch accordingly

Thank you for reading our blog throughout the year and participating in the conversation. We wish you a very happy new year and look forward to facing exciting new challenges with you in 2014.

holiday-2013

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