Jun 06, 2012

This Wire Works: PR Newswire vs. PR Web

The summary of press release results, from WolfCom.

 

PR Newswire is a good-sized company, and there’s a lot more to us than the teams of account managers and content specialists, with whom our customers are in frequent contact.

Behind the scenes, we have teams devoted to building the audience for the press releases you issue via PR Newswire.   Our media relations and audience development teams recruit journalists and bloggers for the PR Newswire for Journalists media site, which serves tens of thousands of media professionals worldwide.  Our syndication team adds new web sites to the global network of web sites that source news from PR Newswire.  Our online teams curate and share content on Twitter, building the social audience for news. And our web team is constantly fine tuning the performance and visibility of our web site.

Their work delivers the results you see when you use PR Newswire.   The media views, the online views and the search engine referrals your press releases receive are the direct results of the work one by these folks, who operate behind the scenes, and, let’s face it, are somewhat unsung.

Simply put, we work hard at making the wire really work.

Every now and then, a customer will take the time out to do a comparison between PRN and a competitor, and they’ll publish the results.  We were very gratified when we saw a blog post titled “Wire Service Showdown: PRWeb vs. PR Newswire” on WolfCom’s blog today.

They compared PR Newswire and PR Web in a head-to-head match-up, using identical press releases.

“PR Newswire clearly won the matchup, both in terms of overall performance and in terms of performance per dollar spent. The regional distribution option actually got national coverage and still ended up beating out PRWeb’s national distribution. Most importantly, PR Newswire beat PRWeb in the Google search results, showing that it is superior for meeting SEO objectives,” they noted in the blog post today.

We’re very glad for WolfCom’s business, and are grateful for taking the time out to share the results of their experiment.    As I mentioned, a lot of work goes into the care and feeding of our distribution network, and seeing this post from WolfCom sure made a lot of people smile.

Sarah Skerik is PR Newswire’s vice president of social media, and is the author of the free ebook Unlocking Social Media for PR.

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