May 01, 2014
Keys to Video Success: A Look at 6 PR Daily Video Award Finalists
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
The growing demand for visuals in B2B marketing is self-explanatory; videos shed light on the humanity, heart, and sincerity of a business in a way that text alone cannot. These factors are what make visual content favorable among audiences and a vital part of any marketing strategy. PR Daily’s 2013 Video Awards is recognizing the organizations that have showcased an outstanding use of videography to share their messages, and our award-winning production team, MultiVu, is a finalist in 6 different categories.
To help you uncover your organization’s hidden stories, MultiVu’s Senior Producer, Evan Horisk, gives us the inside scoop behind each of the nominated videos and the results they achieved from using visuals to engage their audiences.
Curate existing assets into fresh content
“Otis hired us to put out a multimedia news release celebrating their 160th anniversary. Working with limited resources, they supplied us with content they already had including a press release, still photographs and a long b-roll package they produced in-house. We took the existing assets and spun them into a creative and interesting news story. With a thirty dollar stock music purchase and a day’s worth of editing we were able maximize production values, stretch a small budget and craft a compelling story that engaged audiences. The results far exceeded anyone’s expectations. Analytics show that the video on the MNR continues to be viewed, shared and downloaded by Otis’ audience and employees on a daily basis.”
This video is a finalist in the News Story Video category.
Highlight your CSR initiatives
“Cantor Fitzgerald lost 658 employees in the 9/11 World Trade Center attacks. To commemorate the lives that were lost, Cantor Fitzgerald and BGC Partners host an annual charity day with 100% of proceeds going to The Cantor Fitzgerald Relief Fund to assist the families of those employees who perished on 9/11 and has expanded in the years since to provide aid to victims of terrorism, natural disaster, and emergencies. Video of the day’s events showcases the collaboration of BGC and Cantor Fitzgerald staff with their celebrity guests, as they worked together to raise approximately $12 million dollars. BGC and Cantor Fitzgerald featured 3 videos in their MNR produced by the MultiVu team, which resulted in over 40,000 online views and over 6.8 million total TV viewer impressions.”
This video is a finalist in the Use of a Celebrity Personality category.
Ignite social change in your community
“Stonewall Community Foundation is a New York-based non-profit which serves the evolving needs of the Gay, Lesbian, Bisexual, Transgender and Queer community. The organization hosts an annual event, VISION, for their major benefactors, donors and supporters who have gone above and beyond in service to the LGBTQ community. For the 2013 Stonewall Honors event, MultiVu produced a short intro video encapsulating who they are and what they do. The video was played at the start of the event and culminated in a text-to-pledge call to action, which achieved $20,000 in immediate cash donations—the evening’s most successful single fundraising effort, exceeding overall ticket sales and event sponsorships. While designed for the VISION event, specifically, We Engage Our Community Donors contains enough general messaging that it would be a fit for any later and additional Stonewall promotional efforts and campaigns.”
This video is a finalist in the Low-Budget Video category.
Entice potential business prospects
“With such a multifaceted business, clients are often unaware of the full breadth and variety of services MultiVu offers—everything from creative and production to broadcast and distribution. The team at MultiVu decided to produce 3 explainer videos that showcase what we do, and how we do it. The series kicked off with a comprehensive look at the company, which, as the title suggests, has the goal of showing What We Do in a fun and concise way. “What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience, and demystify services and product offerings. Instead of “telling” our audience how and why to make one, we here at MultiVu decided to create our own “explainer” to illustrate how it works.”
This video is a finalist in both the Animated Video and Company Overview Explainer Video Series categories.
Keep your employees motivated
“Hack-a-thons are a unique part of in the Silicon Valley landscape, but many are sponsored events open to the public. At Turn, the focus is on the internal culture of innovation and entrepreneurship. The company offers its engineering force the opportunity to stretch their creative chops during its annual Hack@Turn competition. Participants are split into teams and for a 24-hour period are challenged to deliver a fully-developed technology or product and then present them to a board of judges. As the video shows, the lighthearted atmosphere produces real results. Ultimately, Hack@Turn fosters camaraderie, creative thinking, efficiency, and competitive spirit—the event amplifies the entrepreneurial mindset amongst employees that pushes them to continue their efforts and innovative thinking year round, which can be seen in Turn’s continued success.”
This video is a finalist in the Event Video category.
Look to these videos as a source of inspiration for the stories your organization hasn’t told yet. They are an important opportunity for you to communicate your business’ core values in a way that emotionally connects with your audience.
Are you interested in learning more about MultiVu’s creative services? Visit http://www.prnewswire.com/multivu/ to learn more.