Jan 23 2013

Leveraging Converged Media’s Impact on Content Marketing

Wed, Jan 23, 13, 13:00 ET

Webinar

The potential for content marketing is growing by leaps and bounds as converged media changes the opportunities we have to communicate and engage with our audiences using content marketing.

Brands stand to reap significant gains by understanding how owned, paid and earned media are becoming an integrated force and the impact this trend has on content marketing strategies across marketing channels.

Join us for this free webinar to learn how to: Develop content marketing strategies that leverage converged media opportunities, expand content visibility across online and offline channels and crank up your earned media results, and create scalability & efficiency across marketing and PR teams using a holistic marketing communications approach.

Blogger Events

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Blogger Services

Customized Newsfeeds

Don't let the name PR Newswire for Journalists dissuade you. This is a great service for bloggers. Any content creator -- whether you're a journalist, freelancer or blogger -- can set up a customized profile to receive releases based on preferences. You also have access to hi-res photos, media-only content such as media advisories and embargoed releases, and experts via ProfNet.

ProfNet

Need expert sources? Check out ProfNet, a service that helps journalists, bloggers, authors, and other content creators connect with experts -- at no charge. Sending a query is easy: Just fill out a form detailing the kind of expertise you need, how you want to be contacted, and your deadline. ProfNet will do the rest. You also can sign up for a weekly "tip sheet" of experts and story ideas. Visit ProfNet for more info or go directly to the query form.

ProfNet Connect

ProfNet Connect is a free, interactive online community where PR professionals, experts, and media professionals can network and engage with one another. Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for content creators and journalists. In turn, content creators can search the site by keyword to find the experts they need. The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.

News Widget

Our widget allows you to display PR Newswire content on your site with very little back-end programming required. You not only get the headline, but also the body of text of the news release, keeping the user on your site at all times. In order to do so, the difference between our Widget and other widgets is at the end of the sign-up process, you will be provided with two pieces of source code -- one for the page where the Widget itself will be displayed and one for the pages that will display the body of text of each news release. In addition, the sign-up process allows you to have 100 percent control over every aspect of the Widget's appearance, so that the Widget can blend in fully with the look and feel of your site. Still not convinced? Here's what one blogger had to say about the widget.

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