PR Newswire: news distribution, targeting and monitoring
Feb 10 2012

ST. PETERSBURG, Fla., Feb. 10, 2012 /PRNewswire/ -- The Poynter Institute, in partnership with PR Newswire, is hosting a new conference and workshop series entitled "Creating Credible Content" that will focus on teaching corporate communicators and digital content providers how journalism skills and values can help build trusting relationships with their audiences.

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"Creating Credible Content" will be held April 11th through 13th at Poynter's campus in St. Petersburg, Fl, and will feature notable speakers and presentations from top experts in journalism, corporate communications and social media.  In addition to the teaching team from Poynter, the line-up includes:

Sarah Skerik, Vice President, Social Media, PR Newswire
Keith Jenkins, Supervising Senior Producer, National Public Radio
Vanessa Fox, Author, "Marketing in the Age of Google"
Anne Marie Borrego, Media Relations Director, The American Red Cross
Robert Rose, Strategist, Content Marketing Institute
Kevin McGeever, Editor, VISIT FLORIDA
Craig Silverman, Editor, "Regret the Error" and Poynter Adjunct Faculty member
Angela Dunn, Content Strategist,
Josh Gillan, Tampa Bay Times blogger/writer/editor and PolitiFact Florida writer

Ellyn Angelotti, Poynter Faculty for Digital Trends and Social Media, will lead the three-day conference, which will feature general sessions, as well as an opportunity to participate in focused sessions and one-on-one coaching with faculty. The cost to attend the conference is $450, with an additional $150 for coaching sessions. For more information or to apply, please visit

About The Poynter Institute

Founded in 1975 in St. Petersburg, Fla., The Poynter Institute is one of the nation's top schools for professional journalists and news media leaders, as well as future journalists and journalism teachers. Poynter offers training throughout the year in the areas of online and multimedia, leadership and management, reporting, writing and editing, TV and radio, ethics and diversity, journalism education and visual journalism. Poynter's News University ( offers journalism training to the public through more than 200 interactive modules and other forms of  e-learning. It has more than 200,000 registered users in 225 countries. Poynter's Web site,  ( is the dominant provider of journalism news, with a focus on business analysis and the opportunities and implications of technology.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.



Jessica Blais
Director of Marketing
The Poynter Institute

Rachel Meranus
Vice President, Marketing and Communications
PR Newswire


SOURCE PR Newswire Association LLC



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