PR Newswire: news distribution, targeting and monitoring
Jun 4 2012

LOS ANGELES, June 4, 2012 /PRNewswire/ -- SaaS is more than just a buzz word, it's now critical to tax and accounting professionals and their clients, providing the benefits of anywhere, anytime access to critical data. The ninth annual Tax & Accounting Technology Innovation Awards reflected this growing trend, and for the first time all winners were SaaS or mobile app technologies.

The awards were presented by CPA Practice Advisor on Monday, June 4 during a reception at the California Accounting and Business Show & Conference in Los Angeles. Winners for 2012 are: Receivables; CCH ProSystem fx Document; Email Solutions from CPA2Biz; Intuit Online Mobile Payroll; and Accounting CS Client Access from Thomson Reuters. Five additional finalists for the Innovation Awards were also recognized: Avalara, BQE Software, Concur, Fujitsu and SmartVault.

The awards are designed to honor new or recently enhanced technologies that benefit professionals and their client relationships by streamlining workflow, providing increased accessibility, improving client collaboration and other means. CPA Practice Advisor is a national print and digital media outlet, providing practice resources, technology reviews, interactive tools and additional content geared toward helping professionals achieve greater productivity.

"The fact that all of this year's Innovation Award winners are web-based products or apps underscores the growing importance of SaaS solutions for accounting and tax professionals," said CPA Practice Advisor Executive Editor, M. Darren Root, a Certified Public Accountant (CPA), who also holds the AICPA's Certified Information Technology Professional (CITP) credential.

"From remote access tools and mobile apps that extend a professional's reach to virtually anywhere they are, to programs for payroll, tax, accounting or other tasks that are designed specifically for web-based use, these technologies are increasingly being adapted in forward thinking firms who see the advantages they offer for increasing productivity and maintaining a positive work-life balance." Root is also the managing partner of the Bloomington, Indiana, accounting firm Root & Associates, LLC, and CEO of the technology consultancy RootWorks, LLC.

Winners are selected by CPA Practice Advisor's editorial advisory board and awards committee, which include thought leaders within the profession and accounting and tax professionals from across the country. The publication, along with its digital content and interactive media, is the leading independent source of practice management resources and technology information for tax and accounting professionals in public practice.

About CPA Practice Advisor

CPA Practice Advisor is an independent information source for practicing public accountants and tax professionals, dedicated to providing them with the knowledge they need to make informed decisions regarding implementing various technologies in their practices. The magazine's audited circulation of more than 40,000 tax and accounting professionals, and more than 80,000 unique monthly digital visitors, look to it for its editorial independence and integrity. For more information, visit

CPA Practice Advisor and www.cpapracticeadvisor.comThe company reaches millions of professionals annually. As one of America's top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations. The company's corporate initiatives and organizational architecture are built with one goal: fully engaging audiences in aviation, building & construction, public safety & security, and agriculture vertical markets, as well as diversified industries such as transportation, printing, accounting, and vending, and other markets.

SOURCE CPA Practice Advisor



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