PR Newswire: news distribution, targeting and monitoring
Jun 8 2012

LONDON, June 8, 2012 /PRNewswire/ --

As the economy continues to put marketers under greater pressure to achieve better results while operating within tighter budgets, global provider of market insight tools, Cint, advises brands to consider an often-overlooked method of consumer engagement that can dramatically enhance brand value.

While there are countless ways to engage with consumers, one that might not be utilized to its full potential is the power of a simple consumer survey.

In these turbulent times, many substantial companies once perceived as impervious to market fluctuations are succumbing to economic stress in startling ways. A common theme is emerging that indicates effective consumer engagement is critical to maintaining brand value.

Developing and deploying targeted surveys to conduct consumer research and discover opinions on a variety of matters can inform better marketing strategies while making consumers feel that they are part of the process. This spirit of inclusion makes people feel like they are being heard, that their opinions are making a difference and that their needs are being met. This in turn encourages a higher level of satisfaction and, ultimately, brand loyalty. Furthermore, a recent study by Cint revealed that 62 percent of consumers are more likely to purchase a product if their opinion has been sought by a brand.

Bo Mattsson, CEO of Cint, commented: "Unsettled economies around the world have truly created a consumer-driven marketplace. It is more important than ever before that brands reach out to their fans and make sure that they are part of the journey. Any company can make their consumers feel like they have a say in what is going on by asking them simple questions through a survey or questionnaire."

"Moreover, starting a conversation with consumers about a brand's current services and products can be valuable in improving these areas all the while building stronger relationships. Additionally, information obtained through consumer research can also affect future developments to create a symbiotic expansion of offerings."

For further information on Cint's suite of market research tools, including Cint Access, Cint Engage, and the transparent research marketplace that is OpinionHUB, please visit



Can I help you? Drop me a line and let me know. 

Blogger Services

Customized Newsfeeds

Don't let the name PR Newswire for Journalists dissuade you. This is a great service for bloggers. Any content creator -- whether you're a journalist, freelancer or blogger -- can set up a customized profile to receive releases based on preferences. You also have access to hi-res photos, media-only content such as media advisories and embargoed releases, and experts via ProfNet.


Need expert sources? Check out ProfNet, a service that helps journalists, bloggers, authors, and other content creators connect with experts -- at no charge. Sending a query is easy: Just fill out a form detailing the kind of expertise you need, how you want to be contacted, and your deadline. ProfNet will do the rest. You also can sign up for a weekly "tip sheet" of experts and story ideas. Visit ProfNet for more info or go directly to the query form.

ProfNet Connect

ProfNet Connect is a free, interactive online community where PR professionals, experts, and media professionals can network and engage with one another. Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for content creators and journalists. In turn, content creators can search the site by keyword to find the experts they need. The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.

News Widget

Our widget allows you to display PR Newswire content on your site with very little back-end programming required.  You not only get the headline, but also the body of text of the news release, keeping the user on your site at all times.  In order to do so, the difference between our Widget and other widgets is at the end of the sign-up process, you will be provided with two pieces of source code -- one for the page where the Widget itself will be displayed and one for the pages that will display the body of text of each news release.  In addition, the sign-up process allows you to have 100 percent control over every aspect of the Widget's appearance, so that the Widget can blend in fully with the look and feel of your site. Still not convinced? Here's what one blogger had to say about the widget.

  1. Home
  2. News Unfiltered
  3. Blog Posts
  4. Blogger Services
  5. Blogger Events
  6. Contact Us