PR Newswire: news distribution, targeting and monitoring
Aug 9 2012

RACINE, Wis., Aug. 9, 2012 /PRNewswire/ -- In the late 1800s, Frank Lloyd Wright pioneered the Prairie-Style home which resulted in a residential architecture revolution across the country. The debut exhibit at The SC Johnson Gallery: At Home with Frank Lloyd Wright, explores this transformative style and examines Wright's impact on the American home. Located on the Wright-designed SC Johnson campus in Racine, Wis., The Gallery is free and open to the public with tours available on Fridays and Saturdays.



"Frank Lloyd Wright's Prairie-Style designs are iconic and we are so excited to add The Gallery and this exhibit to our campus. It's an opportunity to showcase some of these never-before seen items and provide a more in depth experience for our visitors," said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication & Sustainability for SC Johnson. "Globally, architecture has been significantly influenced by Wright's Prairie-Style, but he only designed and built 551 Prairie-Style homes and buildings in the United States. We're thrilled to feature his work and display some of his unique designs and artifacts."

The Gallery, housed in the Fosters + Partners designed Fortaleza Hall on SC Johnson's campus, is also home to the Frank Lloyd Wright Research Library which features a collection of more than 800 items. The Gallery is co-curated by Bruce Brooks Pfeiffer, Archives Director at Taliesin West, Ariz., and Brady Roberts, Chief Curator of the Milwaukee Art Museum.

The Prairie-Style Primer

The notion of how people connected with nature shaped the foundation for Wright's highly influential Prairie-Style designs, which established his reputation as a world-famous architect. Simultaneously, Wright and several other architects from the Midwest came to be known collectively as "The Prairie School." This group preferred an architecture style that stressed horizontality in houses – the line of the prairie – and evolved into a style in which rooms opened unto each other and extended the spatial enclosure into the site.

On the exterior of Prairie-Style homes, the walls started at the ground on a cement or stone water table that looked like a low platform under the building. The windows were designed as a continuous band of light and the roofs were gently sloping or flat and they extended out over the open-swinging windows for protection from the elements. The interior of Prairie-style homes relates to and complements the exteriorshape, creating organic architecture. Wright only used elements in their natural state (wood, brick, stone) in the homes he designed. As Wright's designs evolved, he planned the living room, library, and dining room as one continuous space free from partitions and doors, which is what later became known as the "open plan."

Prairie-Style artifacts explored at The Gallery include:
  • Reception chair, Frank Lloyd Wright Studio, 1895, Oak Park, Ill.
  • Library Table, Edward C. Waller House, remodel, 1899, River Forest, Ill.
  • Slant-back dining chair, Hillside Home School, 1902, Spring Green, Wis.
  • Hanging lamp, William R. Heath House, 1905, Buffalo, N.Y.
  • Flag and Balloon Window (architect's sample window), Coonley Playhouse, 1912, Riverside, Ill.
  • Weed-holder, 1895

See More Wright

The Gallery adds to a number of Frank Lloyd Wright landmarks across the Midwest. Racine is situated in the midst of a 220-mile span between Oak Park, Ill. and Spring Green, Wis., additional works of architectural importance within the area include:

For other Racine-based attractions and hotel accommodations, please visit

Visiting SC Johnson

SC Johnson offers three tour programs which run from 1 hour to 3.5 hours. Tours are on Fridays and Saturdays and are all free of charge. They include:

  • The Legacies Tour (3.5 hours) – In this in-depth, 3.5-hour tour, explores the Frank Lloyd Wright-designed SC Johnson Administration Building as well as the award-winning Foster + Partners-designed Fortaleza Hall with the Spirit of Carnauba airplane soaring at its heart. See Sam Johnson's acclaimed film Carnauba: A Son's Memoir, with its enduring family message, and enjoy the Academy Award-winning documentary To Be Alive! This tour also includes The SC Johnson Gallery: At Home with Frank Lloyd Wright.
  • The Landmarks Tour (2 hours) Designed in 1936, the Administration Building was the first project that Frank Lloyd Wright designed for SC Johnson. Renowned for its unique dendriform columns, open concept half-acre of workspace, circular "bird cage" elevators and 43 miles of glass tubing, this landmark is celebrated as one of the top 25 buildings of the 20th century. In this 2-hour tour, explore the Administration Building and visit the award-winning Foster + Partners-designed Fortaleza Hall. Then, enjoy The SC Johnson Gallery: At Home with Frank Lloyd Wright.
  • The Gallery Tour (1 hour) – The 1-hour Gallery Tour is designed for those who want to focus on The Gallery and its debut exhibit.

The Lily Pad, a unique gift shop featuring exclusive SC Johnson memorabilia and Frank Lloyd Wright-inspired items, is open in conjunction with all tours.  For more information on tours of the SC Johnson campus, please call (262) 260-2154, email, use the online scheduling tool at or visit us on Twitter @VisitSCJ.

About SC Johnson

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.





Can I help you? Drop me a line and let me know. 

Blogger Services

Customized Newsfeeds

Don't let the name PR Newswire for Journalists dissuade you. This is a great service for bloggers. Any content creator -- whether you're a journalist, freelancer or blogger -- can set up a customized profile to receive releases based on preferences. You also have access to hi-res photos, media-only content such as media advisories and embargoed releases, and experts via ProfNet.


Need expert sources? Check out ProfNet, a service that helps journalists, bloggers, authors, and other content creators connect with experts -- at no charge. Sending a query is easy: Just fill out a form detailing the kind of expertise you need, how you want to be contacted, and your deadline. ProfNet will do the rest. You also can sign up for a weekly "tip sheet" of experts and story ideas. Visit ProfNet for more info or go directly to the query form.

ProfNet Connect

ProfNet Connect is a free, interactive online community where PR professionals, experts, and media professionals can network and engage with one another. Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for content creators and journalists. In turn, content creators can search the site by keyword to find the experts they need. The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.

News Widget

Our widget allows you to display PR Newswire content on your site with very little back-end programming required.  You not only get the headline, but also the body of text of the news release, keeping the user on your site at all times.  In order to do so, the difference between our Widget and other widgets is at the end of the sign-up process, you will be provided with two pieces of source code -- one for the page where the Widget itself will be displayed and one for the pages that will display the body of text of each news release.  In addition, the sign-up process allows you to have 100 percent control over every aspect of the Widget's appearance, so that the Widget can blend in fully with the look and feel of your site. Still not convinced? Here's what one blogger had to say about the widget.

  1. Home
  2. News Unfiltered
  3. Blog Posts
  4. Blogger Services
  5. Blogger Events
  6. Contact Us