Subaru Sponsors 2012 Men's Health Urbanathlon® & Festival -- CHERRY HILL, N.J., Oct. 12, 2012 /PRNewswire/ --

Oct 12 2012

Download image

CHERRY HILL, N.J., Oct. 12, 2012 /PRNewswire/ -- Subaru of America, Inc. has signed on as exclusive automotive sponsor of the 2012 Men's Health Urbanathlon® & Festival. This unique, 9.5-11 mile competition combines traditional road race elements with rigorous obstacles and sets them against a backdrop of iconic city landmarks.

(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

"Urbanathlon fans are the ultimate adventure seekers so we knew this race series would perfect for introducing the ready-for-anything 2013 Subaru XV Crosstrek," said Tim Tagye, Subaru sponsorship and promotions manager. "The all-new XV Crosstrek is the most efficient all-wheel drive compact SUV in America. Its no-compromise versatility supports active lifestyles in any environment; we are excited to showcase it amongst these amazing urban athletes."

This is the seventh annual signature Urbanathlon event produced by Men's Health, the world's largest men's magazine. Highlights of this year's rigorous and demanding courses include: Stair climbs in Soldier Field (Chicago), Citi Field and Arthur Ashe Stadium (New York), AT&T Park (San Francisco), tire stutter-stepping, climbing over marine hurdles, over-under traffic barricade obstacles, traversing monkey bars, taxi cab hurdles, scaling a bus, and crawling under the Subaru XV Crosstrek obstacle before heading to the 8-foot wall at the finish lines.

Subaru owners receive VIP packet pick-up and priority parking at Chicago and New York events. The car-maker will also hold a push-up contest and Trek bicycle raffle at each location. The events are free and open to the public.

The Chicago race will begin at 7:15am CST, Saturday, October 13 at Soldier Field.
The New York race will begin at 7:50am EST, Saturday, October 27 at Citi Field.
The San Francisco race will begin at 7:50am PST, Sunday, November 18 at Fisherman's Wharf.

For more information visit: http://www.menshealthurbanathlon.com/.

Follow Subaru online:

Facebook: http://www.facebook.com/subaruofamerica
Twitter: http://www.twitter.com/subaru_usa #subaruxvcrosstrek
Foursquare: https://foursquare.com/subaru_usa
Youtube: http://www.youtube.com/subaru
Pinterest: http://www.pinterest.com/subaru/
Instagram: subaru_usa #subaruxvcrosstrek and #urbanathlon

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

About Men's Health
Men's Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands and provides its 12 million readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men's Health is the largest men's lifestyle magazine brand in the world, offering 40 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the "#1 Most Notable Magazine Launch of the Last 25 Years." Men's Health has also made several appearances on Advertising Age's "A List" and Adweek's "Hot List." For up-to-date news from Men's Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men's Health).

Sheriece Matias
Subaru of America, Inc.
856-488-5093
smat@subaru.com

Ryan Johnson
Subaru of America, Inc.
856-488-8520
rjoh@subaru.com

SOURCE Subaru of America, Inc.

Questions?

Can I help you? Drop me a line and let me know.

Contact Christine

Blogger Services

Customized Newsfeeds

Don't let the name PR Newswire for Journalists dissuade you. This is a great service for bloggers. Any content creator -- whether you're a journalist, freelancer or blogger -- can set up a customized profile to receive releases based on preferences. You also have access to hi-res photos, media-only content such as media advisories and embargoed releases, and experts via ProfNet.

ProfNet

Need expert sources? Check out ProfNet, a service that helps journalists, bloggers, authors, and other content creators connect with experts -- at no charge. Sending a query is easy: Just fill out a form detailing the kind of expertise you need, how you want to be contacted, and your deadline. ProfNet will do the rest. You also can sign up for a weekly "tip sheet" of experts and story ideas. Visit ProfNet for more info or go directly to the query form.

ProfNet Connect

ProfNet Connect is a free, interactive online community where PR professionals, experts, and media professionals can network and engage with one another. Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for content creators and journalists. In turn, content creators can search the site by keyword to find the experts they need. The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.

News Widget

Our widget allows you to display PR Newswire content on your site with very little back-end programming required. You not only get the headline, but also the body of text of the news release, keeping the user on your site at all times. In order to do so, the difference between our Widget and other widgets is at the end of the sign-up process, you will be provided with two pieces of source code -- one for the page where the Widget itself will be displayed and one for the pages that will display the body of text of each news release. In addition, the sign-up process allows you to have 100 percent control over every aspect of the Widget's appearance, so that the Widget can blend in fully with the look and feel of your site. Still not convinced? Here's what one blogger had to say about the widget.

Search