PR Newswire: news distribution, targeting and monitoring
Oct 31 2012

NEW YORK, Oct. 31, 2012 /PRNewswire/ -- Budge, the only social, mobile micro-donation platform, today announced the launch of its "Budge Your Friends to Vote" campaign, a national movement designed to encourage people to engage in the electoral process. Beginning today through November 6, 2012, people can challenge one another to vote—all in the name of charity. Apart from feeling good about doing their civic duty, participants in this movement can donate to one of several nonprofits, including African Services, BreastCancer.org, EngenderHealth, Envirolution, National MS Society (NY Chapter), The United Nations World Food Program USA and READ Global.

Users simply select a charity and donation amount ($1, $2 or $5), then challenge their friends to vote, with the loser of the challenge making the donation. Apart from holding one another accountable on a per challenge basis, the activity can be shared on Facebook – almost like a social "I Voted" sticker.

"Election Day is less than a week away and we want to mobilize people to cast their vote on November 6," said Hillan Klein, CEO and co-founder, Budge.  "By challenging your friends to vote, people not only raise awareness of voting, but also serve as catalysts for real social change. We're not only making charitable giving accessible—we're making it fun."

Budge is available for free from the App Store.

About Budge
Budge is a private, venture-backed mobile micro-donation platform that makes giving to charity fun. Budge allows people to play with their friends and give to charity at the same time. Budge is available for free in the App Store. For more information, please visit www.thebudge.com.

SOURCE Budge



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