PR Newswire: news distribution, targeting and monitoring
Dec 31 2012

NORTHBROOK, Ill., Dec. 31, 2012 /PRNewswire/ -- When Sandy hit the East Coast in October, Allstate Insurance Company had claim personnel on the ground helping customers begin the claim process and start to rebuild their lives. Today, Allstate Affinity Solutions is giving back in a different way and donating $25,000 to the National Fish and Wildlife Foundation (NFWF). The funds are being donated in support of the NFWF's Sandy Recovery Fund and the More Fish Campaign.

The NFWF launched the Sandy Recovery Fund to access the ecological and environment impact from Sandy and start projects to rebuild key fish and wildlife populations. Allstate has donated $15,000 to the project. The More Fish Campaign is a five-year initiative launched by the NFWF to raise awareness and funding to protect, conserve and enhance the nation's fish populations and their habitat countrywide. Allstate has contributed $10,000 to that worthy cause.

"Allstate proudly supports a wide range of projects and organizations that have made a genuine difference in communities across the country," said James Rosseau, president of Allstate Affinity Solutions. "We are pleased to build on that legacy by supporting the valuable work of the National Fish and Wildlife Foundation."

The idea to lend a helping hand to the National Fish and Wildlife Foundation came about because of Allstate's affinity relationship with Bass Pro Shops. The More Fish Campaign is one of Bass Pro Shops' signature causes. Allstate Affinity Solutions teamed up with Bass Pro Shops and in the states permissible initiated an in-store "Quotes for Conservation" campaign between September 30 and November 2, 2012. During that time, Allstate donated $10 to the More Fish Campaign for each customer that received an insurance quote and mentioned Quotes for Conservation. 

Allstate Affinity Solutions added the donations from the More Fish Campaign to the Sandy Recovery Fund program, giving a total $25,000 to the National Fish and Wildlife organization.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.

SOURCE Allstate



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