PR Newswire: news distribution, targeting and monitoring
Jan 25 2013

NEW YORK, Jan. 25, 2013 /PRNewswire/ -- Nickelodeon and Fila today announced a collaboration to create limited-edition sneaker styles inspired by the Nickelodeon's Teenage Mutant Ninja Turtles series, one representing the Turtles and the other representing Shredder.  The Turtles sneaker is available today, with the Shredder sneaker set to be released in March.  

(Photo: http://photos.prnewswire.com/prnh/20130125/NY48523-a )
(Photo: http://photos.prnewswire.com/prnh/20130125/NY48523-b )

The Turtles sneaker, Fila Fx-100, features interchangeable ankle straps representing each Turtle's mask color – blue, red, purple and orange. The straps also have each Turtle's weapon detailed underneath the Velcro, with two lacing options and custom packaging.  Additionally, the Shredder sneaker is entirely suede and features metal lace tips and silver 'cage' memory foam representing the villain's metal details and mask. There are purple accents on the back of the sneaker to represent Shredder's cape, wrapped up in custom packaging.

"We are thrilled to join forces with a company like Fila that has a unique ability to reinterpret iconic brands into stylish and wearable merchandise," said Alix Kram, Vice President, Lifestyle and Retail Marketing, Nickelodeon Consumer Products. "This is a great extension of the Teenage Mutant Ninja Turtles brand, and this line of edgy sneakers will appeal to die-hard fans and trendsetters alike."

Mark Eggert, Fila's VP of Footwear Design and Advanced Concepts added, "We were so excited by the opportunity to work with the team at Nickelodeon and celebrate the return of the Teenage Mutant Ninja Turtles.  We've created a package of footwear and related accessories that reflects FILA's rich heritage in the athletic world and speaks to loyal fans both of TMNT and of FILA."

Nickelodeon's Teenage Mutant Ninja Turtles premiered Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event. The adventure began as the turtles emerged from their hidden lair in the sewers for the very first time, ready to confront the wondrous and hostile world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined.  Funnier and with more Ninjutsu than ever before, the show explores the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & J.R. Ventimilia and Peter Hastings.

The 26-episode, half-hour action-comedy series breathes new life into the wildly popular band of reptile brothers played by Jason Biggs (American Pie) as "Leonardo," Sean Astin (Lord of the Rings) as "Raphael," Greg Cipes (Teen Titans) as "Michelangelo" and Rob Paulsen (Planet Sheen) as "Donatello"  (Paulsen also voiced the original "Raphael" from 1987-1996 in the very  first TMNT series).   

Fila
The Fila brand was established over a century ago by the Fila brothers of Biella, Italy. Fila is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. Fila has achieved world-class recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.  

About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE Nickelodeon



RELATED LINKS
http://www.nick.com

Questions?

Can I help you? Drop me a line and let me know. 

Blogger Services

Customized Newsfeeds

Don't let the name PR Newswire for Journalists dissuade you. This is a great service for bloggers. Any content creator -- whether you're a journalist, freelancer or blogger -- can set up a customized profile to receive releases based on preferences. You also have access to hi-res photos, media-only content such as media advisories and embargoed releases, and experts via ProfNet.

ProfNet

Need expert sources? Check out ProfNet, a service that helps journalists, bloggers, authors, and other content creators connect with experts -- at no charge. Sending a query is easy: Just fill out a form detailing the kind of expertise you need, how you want to be contacted, and your deadline. ProfNet will do the rest. You also can sign up for a weekly "tip sheet" of experts and story ideas. Visit ProfNet for more info or go directly to the query form.

ProfNet Connect

ProfNet Connect is a free, interactive online community where PR professionals, experts, and media professionals can network and engage with one another. Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for content creators and journalists. In turn, content creators can search the site by keyword to find the experts they need. The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.

News Widget

Our widget allows you to display PR Newswire content on your site with very little back-end programming required.  You not only get the headline, but also the body of text of the news release, keeping the user on your site at all times.  In order to do so, the difference between our Widget and other widgets is at the end of the sign-up process, you will be provided with two pieces of source code -- one for the page where the Widget itself will be displayed and one for the pages that will display the body of text of each news release.  In addition, the sign-up process allows you to have 100 percent control over every aspect of the Widget's appearance, so that the Widget can blend in fully with the look and feel of your site. Still not convinced? Here's what one blogger had to say about the widget.

Search
  
  1. Home
  2. News Unfiltered
  3. Blog Posts
  4. Blogger Services
  5. Blogger Events
  6. Contact Us