Vir2o Joins HotSauce at Social Media Week, Lagos -- ATLANTA, Feb. 7, 2013 /PRNewswire/ --

Feb 7 2013

ATLANTA, Feb. 7, 2013 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB: ECDC) announces today that representatives from its new social media subsidiary, Vir2o, will join its country representative partner, leading mobile, online and social media marketing agency HotSauce, at Social Media Week Lagos February 18-22.

Social Media Week is a "worldwide event exploring the social, cultural and economic impact of social media," according to the conference web site. This year marks the first time in Africa for the twice yearly international event, which is hosted in 13 cities across the globe simultaneously.

September 2012 Social Media Week events doubled in size from earlier that same year, with more than 30,000 attendees and 1,000 global events. The upcoming February conference already has 116,000 registrants in 11 countries.

"Attending Social Media Week Lagos with HotSauce, our exclusive country rep in Nigeria, will help achieve our mutual goal to launch Vir2o into that market," said Vir2o Marketing and Advertising Manager Stephen Antczak. "With a population of approximately 165M and one of the fastest growing social mobile penetration rates in the world, we see a great pioneering opportunity for Vir2o in Nigeria. This is a major step toward securing advertising and sponsorship partners, finding locally produced content, attracting online retailers and raising public awareness."

Members of the Vir2o leadership team will join HotSauce the evening of February 19 for an official Social Media Week Lagos event, titled Online Marketing for Smart Entrepreneurs, to be hosted by one of Nigeria's leading social media enthusiasts, Deola Kayode. Vir2o will be there to contribute to the discussion as subject matter experts on the future of social media in emerging markets while also registering attendees for the Vir2o beta launch and Live Tweeting.

"Behind the glitz and hype of social media experience is the ecosystem, and ecosystem powered by hardworking and innovative bloggers, tech developers, businesses, agencies and government," said HotSauce COO Dayo Adefila. "You can be sure Vir2o and HotSauce will be at the Social Media Week Lagos events to meet and to learn from this incredible array of influencers and also to share the story of Vir2o, the game changing platform that will cause interesting shifts in how they consume and use social media for fun, education and business."

Vir2o and HotSauce executives will be on hand throughout the remainder of the week for networking, education and putting the "social" in social media. Anyone interested in meeting the team at Social Media Week Lagos can contact company representatives in advance to make an appointment.

About East Coast Diversified Corporation (ECDC.OB) - ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications.

About Vir2o – Vir2o is a new real-time social media engagement platform designed to enhance meaningful interaction in the online social space. Its innovative live community creates a new paradigm in social media engagement. Designed and developed by the team at ECDC, Vir2o aims to deliver a full interactive social media experience to users across the globe.

For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Media Relations Contact
Meredith Pruden
East Coast Diversified Corporation
770-953-4184
866-503-9316
meredith.pruden@eastcoastdiversified.com

SOURCE East Coast Diversified Corporation

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