PR Newswire: news distribution, targeting and monitoring
Feb 17 2013

 

SYDNEY, Feb. 17, 2013 /PRNewswire/ -- Already loaded with features, offering exceptional fuel efficiency, a spacious interior, easy-to-drive manoeuvrability and sporty lines, now awarded with Australasian New Car Assessment Program (ANCAP) five-star safety; Mitsubishi Motors' all-new Mirage really does have it all.

Launched in January 2013 the all-new Mirage on sale at more than 200 Mitsubishi Motors dealerships Australia-wide delivers outstanding environmental and drive performance in a fun, safe and sporty design with all the features you need.

MMAL's CEO Mutsuhiro Oshikiri said the all-new Mirage is engineered for five-star safety and is designed to meet the needs of customers who want fuel efficient cars which are stylish and comfortable and deliver driveability and exceptional safety.

"The Mirage is now a complete package, an affordable nimble city car that offers five-star safety, easy to drive manoeuvrability, four doors and plenty of interior space, seating for five and outstanding fuel economy. We have seen a positive start to sales with customers taking advantage of our great launch pricing and AU$1000 gift card offer which we will continue through February."

Five-star safety
The Mirage uses Mitsubishi's RISE safety body design to provide an impact-absorbing front end in addition to high-rigidity cabin structure. Clever structural design and extensive use of high-tensile steel panelling provides impact energy absorption to minimise the effects of any collision.

Standard equipment in Mitsubishi Mirage includes a range of standard safety systems with six SRS airbags (driver and front passenger, side and curtain), ABS with Electronic Brake force Distribution and Active Stability Control which works to maintain stability and prevent loss of control while cornering. Emergency Brake Assist works to maximise braking force when a collision is imminent.

Intelligent seat belt reminders warn the driver and passenger to fasten their seat belt at all times while the vehicle is in motion. The Mirage crash test shows that dual seat belt pre-tensioners activate when a collision is imminent and help maintain the occupant in position so that injury can be minimised. Seat belt force limiters assist by reducing the amount of energy transferred from the vehicle structure to the occupants during a collision.

The front bumper, headlamps, engine hood and the fenders all use an energy-absorbing design to minimise leg injuries in the event of a pedestrian collision. In addition, energy-absorbing cowl top and wipers mitigate any head injury the pedestrian might receive.

Front seats with vertically adjustable head restraints have been designed to reduce the possibility of whiplash injury occurring in the event of a rear collision

For child seat installation there are three tether anchors and two Iso-Fix rear seat child restraints.

Positive start to sales

Mitsubishi Motors Australia Limited's return to the light car segment saw the all-new Mirage record 534 sales since 23 January.

With total January sales of 4,449 units, MMAL recorded one of the best January results since becoming a full importer in 2008 with Mirage making a positive impact during its first nine days.

Drive-away launch pricing and Westfield gift card continues into February.

Priced from just AU$12,990, with a AU$1,000 bonus gift card, the Mirage proves that fun-to-drive affordability is not a mirage. 

14MY MIRAGE

DRIVEAWAY

DRIVEAWAY


5MT

CVT

ES

AU$12,990

AU$15,490

ES Sport

AU$14,490

AU$16,990

LS

AU$16,990

AU$19,490

Available in a selection of six richly-hued colours, the Mirage's sporty lines dazzle in Mulberry, Cyber Blue (ES Sport and LS), Red Planet and Black (ES Sport and LS) while Cool Silver and White add a touch of understated style.

Mitsubishi Motors' all-new Mirage will be available at over 200 dealerships across Australia from January 2013. You can explore the product in detail and register your interest by visiting http://www.mitsubishi-motors.com.au.

For further information contact:

Caitlin Beale

Shona Connolly

Corporate Communications Manager

Corporate Communications Coordinator

Phone: +61 8 8275 7250

Phone: +61 8 8275 2676

Mobile: +61 417 243 719

sconnolly@mmal.com.au  

cbeale@mmal.com.au


 

SOURCE Mitsubishi Motors Australia Limited



RELATED LINKS
http://www.mitsubishi-motors.com.au
http://ancap.com.au/
http://www.mitsubishi-motors.com.au/vehicles/mirage
http://www.ancap.com.au/crashtestrecord?Id=510

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