PR Newswire: news distribution, targeting and monitoring
Mar 1 2013

COLUMBUS, Ohio, March 1, 2013 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty plus apparel retailer for nearly 110 years, announced today the opening of its new 7,835 square-foot flagship store in New York City. Opening March 1 on Manhattan's 34th Street, near the famous Herald Square, customers will experience a new look consistent with the recent re-branding efforts offering Fashion for every day. Style just for you.

(Photo: http://photos.prnewswire.com/prnh/20130301/NY69183-a )
(Photo: http://photos.prnewswire.com/prnh/20130301/NY69183-b )

"With our new flagship store we continue to offer a fashionable and innovative shopping experience to our customers in New York," explained Liz Crystal, Chief Marketing Officer at Lane Bryant. "Lane Bryant is thrilled to call New York City home for our Flagship Store, in addition to our current Brooklyn location and our newly remodeled Harlem location. The hustle and bustle of the city is energizing and inspiring, and 34th Street is the perfect place to showcase the Lane Bryant and Cacique® brands."

Not only will shoppers enjoy an updated, modern and fresh look of the brand, complete with new mannequin styles, but they will also experience unique touches such as customization of their fitting room experience via in room lighting adjustments. All fitting rooms are complete with an adjustable light source on the mirrors noted as office, daylight and evening. New imagery and design will also be prominent throughout the store, showcasing beautiful shots of models in Lane Bryant and Cacique merchandise, plus new fixtures that allow for high-impact merchandise displays that are easy to shop.

The Flagship Store will also feature a grand staircase, where customers will be able to walk up to the upper level. This second floor balcony will feature Cacique's full assortment of intimate apparel, sexy intimates, and sleepwear, which are exclusive to the Lane Bryant brand, and are designed to make the Lane Bryant customer feel sexy, pretty and happy. The second floor will also be accessible via an escalator and an elevator.

To celebrate the launch of the Lane Bryant Flagship store, shoppers will find Lane Bryant's signature classic and trend-driven looks along with vignettes dedicated to denim, Lane Bryant's exclusive line of activewear, LB Active, and the Lane Bryant exclusive footwear line, LB Kicks. The new flagship store will also feature Lane Bryant's Lane Collection, a runway-inspired line that is sophisticated, elegant, and timeless.  

In addition to offering Cacique, Sportswear and the Lane Collection, the flagship store will also offer additional exclusive items, which will only be available at the Flagship location.

Lane Bryant customers that visit the Flagship Store Grand Opening celebration from March 1 to 3 can enter to win one of (50) $25 Lane Bryant Gift Cards, which will be given away through a sweepstakes.

Lane Bryant's flagship store is located at 225 West 34th Street, New York, NY 10001, between 7th and 8th Avenues. Hours of operation will be Monday-Saturday from 9:00 a.m. to 10:00 p.m. and Sunday from 10:00 a.m. to 8:00 p.m. The store can be contacted at 646.216.5456. Learn more about Lane Bryant by visiting www.lanebryant.com.

About Lane Bryant®: Lane Bryant® is the nation's leading women's curvy specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant



RELATED LINKS
http://www.lanebryant.com

Questions?

Can I help you? Drop me a line and let me know. 

Blogger Services

Customized Newsfeeds

Don't let the name PR Newswire for Journalists dissuade you. This is a great service for bloggers. Any content creator -- whether you're a journalist, freelancer or blogger -- can set up a customized profile to receive releases based on preferences. You also have access to hi-res photos, media-only content such as media advisories and embargoed releases, and experts via ProfNet.

ProfNet

Need expert sources? Check out ProfNet, a service that helps journalists, bloggers, authors, and other content creators connect with experts -- at no charge. Sending a query is easy: Just fill out a form detailing the kind of expertise you need, how you want to be contacted, and your deadline. ProfNet will do the rest. You also can sign up for a weekly "tip sheet" of experts and story ideas. Visit ProfNet for more info or go directly to the query form.

ProfNet Connect

ProfNet Connect is a free, interactive online community where PR professionals, experts, and media professionals can network and engage with one another. Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for content creators and journalists. In turn, content creators can search the site by keyword to find the experts they need. The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.

News Widget

Our widget allows you to display PR Newswire content on your site with very little back-end programming required.  You not only get the headline, but also the body of text of the news release, keeping the user on your site at all times.  In order to do so, the difference between our Widget and other widgets is at the end of the sign-up process, you will be provided with two pieces of source code -- one for the page where the Widget itself will be displayed and one for the pages that will display the body of text of each news release.  In addition, the sign-up process allows you to have 100 percent control over every aspect of the Widget's appearance, so that the Widget can blend in fully with the look and feel of your site. Still not convinced? Here's what one blogger had to say about the widget.

Search
  
  1. Home
  2. News Unfiltered
  3. Blog Posts
  4. Blogger Services
  5. Blogger Events
  6. Contact Us