PR Newswire: news distribution, targeting and monitoring
Oct 9 2013

8 Blogger Relations Tips from a Blogger

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I dread checking my email sometimes. Outside of my job as a media relations manager at PR Newswire, I’m a local interest blogger. Like most bloggers, my inbox fills up with its fair share of pitches.

Some pitches are fantastic: To the point, clearly familiar with my blog, pitching me something my readers and I care about. Others, not so much.

I read every single one of them, though; all the way through. Even the ones addressed to “Andrea”.

The only reason I don’t hit delete on the bad pitches is because I want to learn from their mistakes. I look at what makes me happy as a blogger, as well as what doesn’t. Then I think about how I can incorporate that into my own blogger outreach.

Here are a few lessons I learned:

1) Start your research on the blogger’s About, Disclosure, and PR pages. These pages are a quick way to discover what the blog is about, whether the blogger accepts pitches, and how to reach them. Many of them also have guidelines on the topics they do and don’t blog about.

2) Then do even more research. In addition to looking at the About page, read blog posts. Dig back a month or so. If the blogger doesn’t write about your topic, post giveaways, or review products, your time is better spent pitching someone who does. Check out their blogroll for ideas on other bloggers you can reach out to.

3) Build the relationship before you pitch. Some pitches have caught my attention solely because I recognized the person’s name. That’s because the pitcher had previously reached out to me either by email or with a comment on my blog.

Next time you’re interested in pitching a blogger, try reading their blog and leaving a comment – not as the brand you represent, but as yourself (no pitching in this initial outreach). A pitch later on may be more likely to catch a blogger’s attention if they recognize your name. Plus, when your pitch says you enjoy reading my blog, I know you’re being honest.

Read the full post by PR Newswire media relations manager Amanda Hicken on Beyond PR.

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