A Brief Blog Profile: AdRants
by Thomas Hynes
AdRants is the marketing and advertising news blog authored by Steve Hall. The guy's worked in the advertising game for a number of years. As he says, he's "done time" at some of the biggest firms in the industry. As you might imagine, he's got a lot to say. So there are some rants, sure. But there's also posts about the shifts in the industry, new campaign launches, viral marketing, the rise of social media and just about everything else affecting the advertising world.
On the site you're bound to find valuable insight on best practices. But, you can also find tips for creating sexually gratuitous ads. (I don't know much about advertising. But I hear sex helps things sell.) There are also tips on how to make lame 'viral' videos.
As you can probably tell there's a fair amount of snark here on AdRants. There's also a lot of ad campaigns you're going to see him tear apart for being "annoying", or worse, "creative for the sake of being creative." And that's ok. Cause really what you're seeing here is discriminating taste from an industry veteran with high standards for quality work. And unfortunately there's not enough of that quality work out there. For better or worse, there's plenty for Steve to rant about.