A Brief Blog Profile: Adverblog
by Mary Varano
Back when blogging was viewed as little more than a passing fad, Martina Zavagno wanted a job in digital advertising and saw the impact potential of a blog. Eight years later, she heads Adverblog, a blog featuring some of the best advertising campaigns the world has to offer.
Her expert team includes advertising, marketing and creative experts from all over the world. This group collects and publishes the creative work of their colleagues as a way to further push the creative envelope for advertisers throughout the industry. This friendly competition yields some amazing images. From a non-traditional Aruba beach print add to highlighting “the nicest place on the internet”, readers will easily get hooked on the tongue-in-cheek synopses of advertising campaigns.
The simple yet flashy design of Adverblog makes for a smooth transition between pages. The tag cloud also lets reader hone their search to exactly what they’re looking for. Readers are also encouraged to submit campaigns they’ve either created or seen to further the creative conversation. Adverblog is a great stop for anyone looking to gain a different perspective on the all too often tired or ineffective campaigns seen in both traditional and online media outlets.
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