A Brief Blog Profile: Business Ethics Blog
by Thomas Hynes
The terms business ethics might seem like a contradiction of terms. Or anyway, that's the old joke, right? The old way of thinking stated that ethics and success didn't really go together. But those days are gone. Leading the charge in this new way of doing business is, you guessed it, The Business Ethics Blog. This blog doesn't believe that corporations sole goal is profit. But, nor do they believe that all of them are evil.
And it's that kind of balanced approach that you can expect to see on The Business Ethics Blog. Here, you can read about what determines the true value of a consumer. On this post, you can read about the ethics of Olympic sponsorship. Here, they examine the concept of tourism as a form of foreign aid. The blog also deals with more local issues, such as the concept of 'meatless Mondays' and the ethical complexity of food choices.
The truth of the matter is we live in a more transparent world than ever. The decisions and actions businesses make will be judged by the court of public opinion, and, by extension, the market. Therefore, being ethical in the business world might not just be the right thing to do, it might also help the bottom line.
http://businessethicsblog.com/2012/04/04/what-determines-consumer-value/
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