PR Newswire: news distribution, targeting and monitoring
Feb 14 2013

Content Marketing Like a Pro

Why is content marketing important? According to the company Media Whiz, It is the future of marketing and how you should be generating new business.

I bet most marketers don’t think like a salesperson when writing for their respective audiences but if you use your content to win your customers, it will generate leads for your business. 

As a salesperson, I often have to think to myself why I would want to buy a particular product or service. When posing that question, it’s easier to write with authority.

Daryl Colwell, VP of Business Development for @MediaWhizLLC tells us to make our buyer the hero. “Produce content that informs your customers and improves their business, says Colwell.

Read the full post by author Paula Henderson, who works for PR Newswire consulting our agency clients  in Los Angeles.

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