PR Newswire: news distribution, targeting and monitoring
May 1 2013

Finding the Link Between Content & Conversion

Share with Twitter Share with LinkedIn

There’s a lot of discussion these days about the role of content in the public relations and marketing strategies, and much of it is focused on the awareness-generating and attention-acquiring benefits a stream of content can produce.

However, as an organization builds out a content strategy, it’s also important to consider the role the published articles, case studies, press releases, blog posts, white papers, etc., work together to create a pathway for readers that ends (ideally) in conversion.

“Content creates the context for consumption,” noted Ninan Chacko, PR Newswire’s CEO, at the Content Marketing Summit hosted by the Business Development Institute last week. “Earned & paid media historically have been separate silos, but that’s changing. Social media has brought the two together. Audiences don’t live in the paid or the earned environments. The challenge is now how to craft content that lives across different media.”

The challenge for communicators, he went on to say, is in understanding the resulting metrics, and how engagement activities, such as social interactions, contribute ultimately to conversion.

Read the full post by PR Newswire vice president of content marketing Sarah Skerik on Beyond PR.

Leave a Comment

PR Newswire reserves the right to delete flames, trolls, and other inappropriate content.

Name:

Email address:

Website: (optional)

Comment:

Type what you see in the grey box:

PR Newswire "Blogs We Love" Badge

PR Newswire Blog We Love

This is our "Blogs We Love" badge. To read more about it, go here.

Blog Profiles

Would you like to see your blog profiled? Drop us a line about your blog, and we'll see about getting it profiled here.

Blogger Services

Customized Newsfeeds

Don't let the name PR Newswire for Journalists dissuade you. This is a great service for bloggers. Any content creator -- whether you're a journalist, freelancer or blogger -- can set up a customized profile to receive releases based on preferences. You also have access to hi-res photos, media-only content such as media advisories and embargoed releases, and experts via ProfNet.

ProfNet

Need expert sources? Check out ProfNet, a service that helps journalists, bloggers, authors, and other content creators connect with experts -- at no charge. Sending a query is easy: Just fill out a form detailing the kind of expertise you need, how you want to be contacted, and your deadline. ProfNet will do the rest. You also can sign up for a weekly "tip sheet" of experts and story ideas. Visit ProfNet for more info or go directly to the query form.

ProfNet Connect

ProfNet Connect is a free, interactive online community where PR professionals, experts, and media professionals can network and engage with one another. Via profiles, forums and blogs, subject-matter experts can position themselves as the go-to source for content creators and journalists. In turn, content creators can search the site by keyword to find the experts they need. The site also features enhanced profile capabilities, allowing users to easily add multimedia components -- photos, videos, white papers and more -- to their profiles.

News Widget

Our widget allows you to display PR Newswire content on your site with very little back-end programming required.  You not only get the headline, but also the body of text of the news release, keeping the user on your site at all times.  In order to do so, the difference between our Widget and other widgets is at the end of the sign-up process, you will be provided with two pieces of source code -- one for the page where the Widget itself will be displayed and one for the pages that will display the body of text of each news release.  In addition, the sign-up process allows you to have 100 percent control over every aspect of the Widget's appearance, so that the Widget can blend in fully with the look and feel of your site. Still not convinced? Here's what one blogger had to say about the widget.

Search
  
  1. Bloggers
  2. News Unfiltered
  3. Blog Posts
  4. Blogger Services
  5. Blogger Events
  6. Contact Us