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May 6 2013

Grammar Hammer: I Could Care Less

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When this was suggested for a topic, I hadn’t given much thought about the difference between saying, “I could care less” versus “I couldn’t care less.”

If you tell someone “I could care less,” is that telling them that you don’t have an opinion on the matter, or a self-righteous way of saying you might be able to care less, but can’t be bothered?

How much do we care about things? The outpouring of support for victims of the Boston Marathon bombing means that we care an awful lot about those who were affected. This past week, PR Newswire’s parent company, UBM, organized the Business4Better conference in Anaheim, California, which means that we care a lot about helping connect non-profits with corporations and seeing the tremendous things that can come from the right combination of idea + resource.

Locally, the big topic in my world is the shutdown of the main artery I use to get to work for two weeks while they film the next Captain America movie. How much do I care? Meh, I could care less about the inconvenience I’ll endure for two weeks, but that would take too much energy. However, I couldn’t care less about the inconvenience, provided Captain America himself personally picks me up and transports me safely to work each day.

Read the full post by PR Newswire customer content services manager Cathy Spicer on Beyond PR.

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