Hashtags are #lame … on Facebook
On Twitter, the hashtag #rocks. On Facebook, not so much. In fact, using hashtags is having a negative effect on the visibility of posts on Facebook according to a new study from EdgeRank Checker (“Hashtags on Facebook Do Nothing to Help Additional Exposure.”)
The function of the hashtag on each social network is broadly similar – one can click on a hashtag to pull up other tweets and posts carrying the same marker. However, the application of the hashtag differs between the two, which starts to explain why denizens of social networks embrace hashtags on Twitter, but deride them on Facebook.
Same hashtag, different results
On Twitter, generally speaking, hashtags are used as a way to categorize content, functioning almost as an old-school tag. They provide taxonomy for tweets. Example: A search of #cloud pulls up tweets that (for the most part) are about cloud computing.
Read the full post by PR Newswire vice president of content marketing Sarah Skerik on Beyond PR.
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