PR Newswire: news distribution, targeting and monitoring
Mar 21 2013

Headline Hashtags & Other Tweetable Press Release Tips

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A post on the Forbes CIO network titled “#Accounting: Why Finance Teams Need to Get Social” garnered an unusual amount of traffic when compared to other posts on that channel.  With a current tally of more than 430,000 reads, this particular post is a real outlier.  A quick scan of other posts on the site suggests that reader tallies in the low four figures are the norm.

This anomaly was spotted by Lou Hoffman of the Hoffman Agency, and he highlighted it in a blog post titled, “The Role of the Hashtag in a Forbes Headline Attracting Over 400K Views .”

“The one element that makes this Forbes post different from other executive byliners lies in the headline and the use of the hashtag #Accounting,” he noted in his blog post.

Read the full post by PR Newswire vice president of social media Sarah Skerik on Beyond PR.

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