A Brief Blog Profile: PR In Your Pajamas
by Thomas Hynes
PR In Your Pajamas is a cute name. It's a cute image. But, more likely than not, it's a real requirement of the job. In other words, public relations is an all the time job. It never sleeps. Crisis communications won't wait for you to change into your business casual attire. It may not require constant attention, but when it does need tending, the clothes you're wearing don't matter at all.
Elena Verlee is the voice behind PR In Your Pajamas. As you might expect, she's a PR professional. And as you might expect, the blog is full of helpful, thoughtful, and often funny information. Take for example, this post where she points out how to use LinkedIn for public relations. And here, she outlines over a dozen ways to get likes on Facebook. The site also delves into some of the funnier sides of the profession. Here she illustrates some signs your pr sucks. And here she runs down some of the worst social media failures of 2012.
Elena may be a professional. And, again, she truly is. Just take a look at her resume. You'll be impressed. Still, she knows that there is a lighter side to this industry. This may be a blog about her work. But, it's still really enjoyable. You could even read it in your pajamas.