A Brief Blog Profile: Passionate Giving
by Thomas Hynes
Passionate Giving is a blog brought to us by Jeff Schreifels and Richard Perry. Between them they have over 55 years of fundraising experience. In full disclosure, they also run a major gifts agency named Veritus Group. They are not about data or strategy. Instead, this group, this blog is driven by the behavioral patterns of donors. They're also interested in having fun and loving what they do. As the name might suggest, they enjoy feeling passionate. And in their own words, "this blog is meant to stir passion."
As fun and as passionate as these guys might be, they're also quite informative. In this post, they outline a six-part tutorial on building a culture of philanthropy. On this post, they describe the need to steward children and relatives of donors who give estate gifts. On this post, they get a little more technical in discussing how to integrate planned giving with major gifts. And on this post, they are a little more generalized in wondering why it is so difficult for people to say thank you.
Passionate Giving is a great name for this blog, because it's also a great way to give. It's important to be smart and strategic about charitable giving. Nonprofits still need to pay bills. But, it's equally if not more important to love giving, too. It can be a helpful gesture. But, it should be a joyful one, too.
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