Proactive PR: Don’t Let Your Brand Get Hacked!
This week’s hacks of of the Burger King and Jeep Twitter accounts should make PR pros everywhere sweat a little bit. The good news is that securing your brand’s social presences (and, for that matter your own) isn’t difficult. And simply put, leaving your brand’s social media accounts vulnerable to hacking is not just poor practice, but it’s inviting unnecessary risk.
Sometimes, the best PR strategy is preventing the bad stuff from happening, and practicing good account security definitely falls within that realm. And by the way – the practices we advocate here for brand passwords also apply to your personal accounts, as well.
Read the full post by PR Newswire VP of social media Sarah Skerik on Beyond PR.