SEO Tips for Developing Effective Messages
It should go without saying that if you’re publishing content online, you should be capitalizing on the opportunity to positively influence search engine rankings for your organization. Each piece of content a brand publishes can (and probably should!) improve the search engine rank of the company’s web properties.
At the Online Marketing Summit this week, a number of speakers offered advice on SEO and content strategy, many of which are useful for PR.
Read the full post by PR Newswire VP of social media Sarah Skerik on Beyond PR.