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Aug 13 2013

The Top 10 Reasons to Send a Press Release

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Much of the discussion about press releases lately has centered on the role they (may or may not) play in influencing search results, and Google’s new guidelines for links within press releases. Over the weekend, PR Newswire made an important change to our feed, implementing no-follow links in all press releases distributed to third-party web sites. Put more simply, the links in the content we syndicate across thousands of web sites are in compliance with Google’s guidelines.

As we’ve discussed previously, this change doesn’t affect how press releases will be found, read and shared online. They will still be indexed by search engines, and readers will still be able to click on the links you embed in your messages.

With all the focus on links lately, it’s important to not lose sight of all the other reasons to send out a press release. Here are our top 10!

Top 10 Reasons to Send Out a News Release

10. Archive. News releases get saved, stored, archived and become a kind of official record on where you’ve been, what you’ve done and what happened when. The archive may vary in length – on Yahoo Finance, press releases are archived for six months, while Lexis/Nexis has PR Newswire releases dating back to 1980. If you have a MediaRoom or some other type of online newsroom, your archive updates every time you send out an announcement. It’s like a Facebook timeline for companies and organizations, but it’s been around so much longer.

9. Expertise. The news release can help you establish yourself and your organization as a and expert source or authority about topics that are central to your business. Many of our clients use press releases to offer their official responses or reactions to marketplace developments, commenting on legislative developments and other news events. Other clients use press releases to promote thought leadership content, such as surveys, infographics and white papers. With the proper news release distribution, including search, social and syndication, your content becomes co-mingled with other content on the topic and your organization becomes a participant in the conversation.

Read the full post on Beyond PR.

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