PR Newswire: news distribution, targeting and monitoring
Apr 27 2012

A Brief Blog Profile: The Verge

by Thomas Hynes


In April of 2011, eight prominent editors at Engadget left the newly AOL-owned property to begin their own gadget blog. And with that The Verge was born. Whether this move was due to the restraints of "The AOL Way" or just plain restlessness remains to be seen. What's clear, however, is tthat this blog has quickly established themselves in the gadget vertical. Even TIME took note, naming them one of the best blogs of the year... the year the site was founded.

In their own words, the mission of The Verge is 'to offer breaking news coverage and in-depth reporting, product information, and community content via a unified, modern platform.' And on the site you can see just that. There's more than that, actually. There's also podcasts and reports from major tech conferences throughout the year. So at this point, I should confess I'm not that much of a techie. But what I like about The Verge is how they write on other issues as they intersect with technology.  For example, there's this post on how California is banning wasteful cell phone chargers.  Or this one on new wheelchair designs. But they also get that the internet is a fun and silly place as this post on Google's new photo meme finder will attest.

The Verge is one of those web sites you want to get every last update from. They're the type of site you'd want to follow on twitter and tumblr, too. Or anyway, I do. And by doing so, I feel all that much caught up on the world of gadgets. I'm almost a techie! Or anyway, I'm on The Verge.

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