Trends We’re Watching at SXSWi This Year
Today some coworkers and I are heading to Austin, Texas – the land of bluebonnets, BBQ and SXSW Interactive. “South By” is on my list of can’t miss events, and not because of the parties – I have yet in my four years there to be seen out and about much past 10 p.m. No, I’m a panel nerd. I go to SXSW to learn. I’ll be blogging from the sessions, and already, some trends are emerging in the gathering noise from the event.
It’s not about you. It’s about me. ALL about me.
Personal technology – and personalization of technology – looks like it’s going to be taking center stage this year. The Interactive lineup includes a bevy of sessions about personal tracking and health technologies, as well as wearable tech. I’ll be watching what emerges from this trend – personal tech absolutely influences behavior, and as a marketer, I’m interested in that.
Read the full post by PR Newswire VP of social media Sarah Skerik on Beyond PR.