Twitter’s New Vine App: Perfect for PR Pitches
Remember when we had to figure out how to condense a 400 word press release into a 140 characters? Daunting as the prospect seemed at first, eventually talented PR professionals became quite deft at the micro press release and we all learned a great lesson about brevity and the modern attention span.
But now we have a new challenge, the six-second video.
Read the full post by PR Newswire audience development director Victoria Harres on Beyond PR.