Want to make a viral video? Don’t forget the PR
Newsflash – brand videos don’t go viral. According to the #ComedyTech panel yesterday at South by Southwest Interactive, viruses go viral; videos spread. To simply describe that spread as “viral” implies an organic, infective power that simply doesn’t exist — and worse, it overlooks the mechanics of creating a video that successfully develops a life of its own online.
Whether or not a video spreads on the web and in social networks is largely predicated upon three things:
1) Whether or not the video is funny (seriously, when’s the last time you shared an inspirational video? Or a boring one?)
2) The video’s originality.
3) The PR push behind it.
Read the full post by PR Newswire VP of social media Sarah Skerik on Beyond PR.