Why Your Brand Should Be On Pinterest (& How to Get Started)
I got a real surprise on Monday during the workshop I was leading on using content to attract qualified leads at the Online Marketing Summit. When I asked the audience, “Have you experienced unexpected results for your brand from a particular social network?” I wasn’t prepared for the digital strategy head of a top 5 accounting firm who told me that Pinterest is a significant referrer of traffic for their financial services and hedge fund strategy content.
Apparently, among the juggernaut of dream wedding pictures and fantastically decadent fashion and food, a good infographic about the hedge fund business can gain real traction.
Read the full post by PR Newswire VP of social media Sarah Skerik on Beyond PR.