Europe’s Largest Consumer Finance Unit, GE Money, Marks Rebranding Anniversary

Acquisitions and New Products Drive Business Growth

Story Summary:

Europe’s largest consumer financial brand, GE Money, marks one-year of serving customers with double-digit net growth and a range of new and innovative consumer finance products. The global migration to GE Money will continue to drive Europe’s largest non-bank financial brand along with recent acquisitions in Spain and Russia.

Since the brand migration effort began in 2Q 2004, consumer awareness of GE Money is building throughout Europe based on early market research results. Through strategic brand tracking research, GE Money is measuring customer brand awareness and brand recall. In one country, a 12-month targeted threshold of 24 percent has been met in just five weeks.

In conjunction with European rebranding efforts, new loan products and credit cards have been offered to regional markets. GE Consumer Finance in Europe is headed by President and CEO Dan O’Connor and operates in 21 European countries: Austria, Belgium, Czech Republic, Denmark, D.O.M.s, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Norway, Poland, Portugal, Russia, Slovakia, Spain, Sweden, Switzerland and the United Kingdom.

With more than $150 billion in assets, GE Consumer Finance, a unit of General Electric Co. (NYSE:GE), is a leading provider of credit services to consumers, retailers, and auto dealers in 47 countries around the world. GE Consumer Finance offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. http://geconsumerfinance.com.

Soundbites

• David R. Nissen, President and CEO, GE Consumer Finance
• George Awad, Senior Vice President, Global Marketing, GE Consumer Finance

B-Roll Includes

• **footage of new bank branch and ATM signage**footage of GE Money brand rollout events**TV Commercials**

SPOKESPEOPLE:

Local GE spokespeople will be available for comment. Details are as follows: http://www.geconsumerfinance.com/AboutConsFinance/GENews/GEMoneymediacontacts_Europe.htm

VIDEO PROVIDED BY: GE Money