DANICA PATRICK CAPTURES ANOTHER FIRST AS NEW FACE FOR TISSOT WATCHES

Story Summary:

Arguably the biggest draw in the Indy Racing League (IRL) today, Danica Patrick has joined forces with premier Swiss watchmaker, Tissot, as the new face of the brand.

As the first U.S. “ambassador” for the 153-year-old brand, Patrick is slated to appear in marketing and advertising beginning in November, and her face will also grace materials at all the brand’s points of sale.

Firsts are a way of life for Patrick. She was the first woman to ever lead the Indy 500 for a lap, and she finished fourth, the highest ever finish by a woman driver at the Indy 500. She was also the first woman to capture a podium result in the history of the Atlantic series in Monterey in 2003 where she finished third. Now, she adds a new first to her life, as the first female U.S. “ambassador” for Tissot.

In this role, Patrick will expose her many faces to the world, while showcasing Tissot’s newest product lines. As both a racecar driver and a trendy woman on the town, Patrick has a diverse lifestyle that reflects Tissot’s current product line. Tissot’s models include sports watches, fashionable watches and even high-tech pieces. The different faces of Tissot reflect each aspect of Patrick’s life.

Soundbites

• Danica Patrick, Indy Racing League Driver, New Tissot Ambassador

B-Roll Includes

• Danica Patrick Photo-shoot Footage

VIDEO PROVIDED BY: "Tissot"