STRENGTH IN KNOWING: THE FACTS AND FICTION OF BREAST CANCER RISK

Story Summary:

SUGGESTED LEAD-IN: OLDER DOES NOT ALWAYS MEAN WISER - ESPECIALLY WHEN IT COMES TO UNDERSTANDING BREAST CANCER RISKS. ACCORDING TO A RECENT HARRIS INTERACTIVE® SURVEY, ONLY 37 PERCENT OF WOMEN AGED 55 OR OLDER LISTED BREAST CANCER AS A DISEASE THEY WERE MOST CONCERNED ABOUT AS THEY AGE, DESPITE THE FACT THAT EIGHT OUT OF TEN BREAST CANCERS OCCUR IN WOMEN OVER 50.

THIS IS A MULTIVU REPORT PROVIDED BY THE NATIONAL ASSOCIATION OF NURSE PRACTITIONERS IN WOMEN'S HEALTH AND ELI LILLY AND COMPANY. WOMEN MOST AT RISK FOR DEVELOPING BREAST CANCER WERE THE LEAST LIKELY TO REALIZE IT ACCORDING TO A RECENT, NATIONAL SURVEY. STRENGTH IN KNOWING: THE FACTS AND FICTION OF BREAST CANCER RISK, IS AN EDUCATIONAL INITIATIVE TO HELP WOMEN SEPARATE THE FACTS FROM FICTION REGARDING BREAST HEALTH.

TV PERSONALITY AND BREAST CANCER SURVIVOR DIAHANN CARROLL:

"I was diagnosed with breast cancer at 63. I really felt that it was probably not going to happen to me. Because I have no family history, and most of us believe that family history plays a much greater part than it actually does."

A RECENT HARRIS INTERACTIVE® SURVEY FOUND THAT 75 PERCENT OF WOMEN DIDN'T REALIZE THAT THE RISK FOR DEVELOPING BREAST CANCER INCREASES AS A WOMAN GETS OLDER.1

"The business of wanting to know is incredibly important. That's our responsibility to ourselves. We do that through knowing."

FOR MORE, VISIT STRENGTH I-N KNOWING.COM. I'M DANIELLE ADDAIR.

2. What causes breast cancer? American Cancer Society. Accessed at http://www.cancer.org/docroot/CRI/content/CRI_2_2_2X_What_causes_breast_cancer_5.asp?sitearea. on May 24, 2006.

AUDIO PROVIDED BY: "ELI LILLY AND COMPANY"