MARTIN SCORSESE TEAMS WITH PHILIPS TO LAUNCH CONSUMER EDUCATION CAMPAIGN ON WIDESCREEN TELEVISION VIEWING

ACCLAIMED DIRECTOR PROVIDES A LESSON FOR VIEWING MOVIES IN THEIR ORIGINAL FORMAT

BACKGROUND:

NEW YORK - June 5, 2001 - Acclaimed director Martin Scorsese and Philips Consumer Electronics today launched an education campaign designed to provide consumers with a clear understanding of widescreen-formatted television (16:9), and to promote the viewing of movies on widescreen versus the standard television sets. The "See What You've Been Missing" campaign demonstrates how widescreen televisions provide the best movie viewing experience, without compromising the original content of the film as with the more traditional, square (4:3) television format.

The "See What You've Been Missing" widescreen education campaign will focus on utilizing the media as a vehicle by which to get the message out to consumers about the benefits of widescreen, and to help them grasp a layman's understanding of the viewing format in order to make the comparison for themselves.

Scorsese is teaming with Philips as part of his career-long crusade to promote the preservation of film and the viewing of movies in their original format -- as the director intended them to be seen.

INTERVIEW INCLUDES:

• Martin Scorsese

B-ROLL INCLUDES:

• Widescreen TV Demo
• Interview Clips with Martin Scorsese

Video Provided By: Philips