CAMPBELL TO WARM AND NOURISH OLYMPIC ATHLETES, VOLUNTEERS AND SPECTATORS

BACKGROUND:

CAMDEN, NJ -- July 18, 2001 -- "M'm! M'm! Good!" soups will warm up athletes, spectators and volunteers at the 2002 Olympic Winter Games in Salt Lake City. Campbell Soup Company (NYSE: CPB) today announced that it will become an Official Supplier for the XIX Olympic Winter Games. The Games, which will run February 8-24, will be the first held in the United States since Lake Placid in 1980.

Campbell President and Chief Executive Officer Douglas R. Conant made the announcement during an Olympic
flag-raising ceremony at Campbell's World Headquarters in New Jersey that marked the first time the company has been an official Olympic supplier. "This is a great example of Campbell putting our marketing effort behind exciting initiatives that connect with our consumers," said Conant. "As the 'Official Soup Supplier' to the Salt Lake Games, we are proud to nourish this year's U. S. Olympic Team, just as we hope to nourish the dreams of kids who will be tomorrow's U.S. Olympic hopefuls."

Campbell also pledged a $500,000 donation to the U.S. Olympic Team that will be promoted with specially labeled cans of America's favorite soups. This donation will be used by the U.S. Olympic Team to help U.S. athletes with their everyday training needs, including coaching, lodging and meals at USOC Training Centers.

SOT:

• Douglas R. Conant, Campbell President and Chief Executive Officer

B-ROLL:

• Olympic flag-raising at Campbell's World Headquarters
• Images from past Campbell Soup Company Commercial featuring figure skating Olympians: Tara Lipinski, Nicole Bobek and Michelle Kwan.
• Various Olympic Footage.

Video Provided By: Campbell Soup Company