DO YOU SUFFER FROM HEARTBURN?
YOU DON'T HAVE TO!

“GREEN LIGHT” YOUR APPETITE WITH A NEW FOOD GUIDE FROM THE NATIONAL HEARTBURN ALLIANCE

STORY SUMMARY:

25 MILLION AMERICANS SUFFER FROM HEARTBURN ON A DAILY BASIS – AND MOST SAY THE FOODS THEY EAT ARE TO BLAME!

Why not PREVENT the heartburn before it starts? The National Heartburn Alliance says YOU CAN! This story focuses on foods and cooking methods that can aggravate heartburn, and how to avoid them. The National Heartburn Alliance has developed a free guide to help consumers make smarter food choices to PREVENT heartburn. The guide can help, by distinguishing which foods and cooking methods are "heartburn friendly." Foods are coded RED, YELLOW and GREEN – based on the familiar stoplight (stop, proceed with caution and go). The guide is easy to follow – use it while grocery shopping OR dining out at your favorite restaurant. And, if changing your diet is not enough, this story gives examples of what else can be done. There is also a toll free number, and a website consumers can visit if they have more questions, or would like a free guide. You don't have to suffer!

SOUNDBITES:

• Pat Baird - M.A., R.D., F.A.D.A.
• Michael Carmel - Culinary Director, Illinois Institute of Art

B-ROLL INCLUDES:

• Consumers Eating
• Consumers Shopping
• Chef cooking heartburn friendly foods, and foods that contribute to heartburn
• Consumers eating heartburn friendly foods, and foods that cause heartburn
• The "Stop and Select Guide"
• Person looking at guide
• Foods in the grocery store that are "heartburn friendly"
• Consumers dining out
• Antacids/Medications that help heartburn
• Toll-free phone number, and website where consumers can get more information, and get a free guide.

VIDEO PROVIDED BY: NATIONAL HEARTBURN ALLIANCE