Gamers Get To Live The Movie, See Exclusive Footage For Free
DALLAS, March 18 /PRNewswire-FirstCall/ -- "The Mist" is rolling in
today, with Blockbuster Inc. launching a free online game inspired by the
Stephen King film at its website, http://www.blockbuster.com. The game pits
players against the predatory "Mist" creatures from the movie and
highlights that BLOCKBUSTER(R) will have exclusive rentals of The Weinstein
Company film when it is released on DVD on March 25.
Now through April 8, "The Mist" game will give gamers a chance to live
the movie. Players must defeat a series of predators, battling their way
through three levels based on scenes in the film. Those who escape the mist
and win the game get a sneak peak of an exclusive interview with Stephen
King and director/screenwriter Frank Darabont. The full version of this
interview will be featured on the rental DVD, exclusively available at
participating BLOCKBUSTER stores and online at http://www.blockbuster.com.
The public can access the game at http://www.blockbuster.com. In
addition to the game, the landing page will feature the movie trailer, an
option to rent the DVD and the option to receive a coupon redeemable for
one $1.99 DVD rental at participating BLOCKBUSTER stores.
Based on the horror novella by Stephen King, "The Mist" tells the story
of a mysterious mist that rolls into the town of Bridgton, Maine. David
Drayton and his young son Billy are among a group of terrified townspeople
who are trapped in a local grocery store by a strange, otherworldly mist.
David is the first to realize there are "things" lurking in the mist --
deadly, horrifying things, not of this world. In this legendary tale of
terror from master storyteller Stephen King, the thin veneer of
civilization is stripped away, the masks are discarded and the true horror
is revealed as us.
"The Mist" is part of an agreement that provides BLOCKBUSTER with
exclusive U.S. rental rights to The Weinstein Company's theatrical and
direct-to-video films, which are distributed by Genius Products, LLC. Other
recent Weinstein Company releases made available for rent exclusively
through Blockbuster include the Stephen King/Frank Darabont film "1408,"
"The Nanny Diaries" starring Scarlett Johansson, the Michael Moore
documentary "Sicko" and the "Grindhouse" double feature including Quentin
Tarantino's "Death Proof" and Robert Rodriguez's "Planet Terror."
About Blockbuster
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of
in-home movie and game entertainment, with more than 7,800 stores
throughout the Americas, Europe, Asia and Australia. The company may be
accessed worldwide at http://www.blockbuster.com.
About The Weinstein Company
The Weinstein Company was created by Bob and Harvey Weinstein, the
brothers who founded Miramax Films Corp. in 1979. TWC is a multi-media
company that officially launched on October 1, 2005. Dimension Films, the
genre label that was founded in 1993 by Bob Weinstein, is also included
under the TWC banner. The Weinsteins are actively working on the
production, development and acquisition of projects for TWC.
About Genius Products
Genius Products, Inc. (OTC Bulletin Board: GNPI), along with The
Weinstein Company Holdings LLC, together owns Genius Products, LLC, a
leading independent home-entertainment distribution company that produces,
licenses and distributes a valuable library of motion pictures, television
programming, family, lifestyle and trend entertainment on DVD and other
emerging platforms through its expansive network of retailers throughout
the U.S. Genius handles the distribution, marketing and sales for such
brands as Asia Extreme(TM), Discovery Kids(TM), Dragon Dynasty(TM),
Dimension Films(TM), Entertainment Rights, Classic Media and Big Idea
(Entertainment Rights group companies), ESPN(R), IFC(R), RHI
Entertainment(TM), Sesame Workshop(R), The Weinstein Company(R) and WWE(R).
Genius Products, Inc. is the managing member of Genius Products, LLC, in
which it holds a 30% equity interest.
SOURCE Blockbuster Inc.
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